Korea Marketing Manager

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Take ownership of Cricut's marketing strategy for South Korea, enhancing brand awareness, engagement, and sales.

• Spearhead digital-first marketing efforts across social media, influencer collaborations, content marketing, and community development.

• Establish and nurture relationships with local influencers, content creators, and community leaders in the DIY and lifestyle sector.

• Strategically plan and maintain a continuous social media presence on platforms like Instagram, YouTube, TikTok, Naver, and other essential channels.

• Develop paid media strategies and offer creative direction while collaborating with agencies or partners for execution.

• Collaborate with retail and e-commerce teams to create co-marketing initiatives and in-store experiences.

• Organize and implement offline activations such as events, workshops, and retail engagements.

• Craft and modify content and storytelling to resonate with Korean audiences.

• Track, analyze, and report on marketing performance, leveraging data to enhance outcomes.

• Oversee marketing budgets with a keen emphasis on ROI and operational efficiency.

• Act as the local market authority, providing insights on consumer behavior, platform trends, and competitive dynamics.

• Collaborate closely with regional, global, and local partner teams to ensure cohesive brand execution while tailoring strategies for the Korean market.

⛳️ Requirements

• A minimum of 6+ years of marketing experience in consumer, lifestyle, FMCG, or e-commerce brands.

• Demonstrated success in driving brand awareness and engagement within the South Korean market.

• Strong hands-on experience in social media marketing, encompassing content strategy and community management.

• Proven ability to manage influencer and creator partnerships from start to finish.

• Comprehensive understanding of paid media (Naver, Kakao, Meta, Google, TikTok), with the capability to guide strategy and assess performance.

• Familiarity with Korean e-commerce platforms such as Coupang, Naver Shopping, 11st, and others is advantageous.

• Strong analytical and data-driven approach.

• Capacity to juggle multiple priorities in a fast-paced environment.

• Proficiency in both Korean and English (written and spoken).

• Comfortable operating in a lean, dynamic, startup-like atmosphere.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Dynamic work environment with a focus on innovation and creativity.

• Comprehensive health and wellness benefits.

• Flexible work arrangements to support work-life balance.