K12 Regional Sales Manager

atVista Higher LearningRemoteUS flagFloridaFull-timeSalesSeniorLead$130k – $150k/year

Posted Oct 20

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop, implement, and continuously enhance regional business strategies to achieve or surpass sales objectives.

• Utilize insights from territory, pipeline, market, customer, and competition to pinpoint growth opportunities and prioritize initiatives.

• Lead, coach, and mentor both field and office-based sales and support teams.

• Enhance team capabilities in negotiation, account management, territory planning, consultative selling, relationship building, and presentations.

• Collaborate with representatives on high-value accounts, strategic opportunities, and state adoptions.

• Assist in targeting and prospecting, deliver client presentations, and steer key opportunities through to closure.

• Build and maintain customer relationships while addressing daily issues.

• Support state adoption efforts and create marketing plans.

• Onboard and train sales per diems.

• Engage in company, regional, and state meetings.

• Define and enhance sales processes.

• Ensure consistent utilization of CRM and sales technologies.

• Maintain precise opportunity data in Salesforce.com for visibility, forecasting, and informed decision-making.

• Share market and customer insights with sales, marketing, and technology leadership.

• Maintain expert knowledge of VHL print and digital offerings.

• Manage the regional budget, including expenses related to sampling, travel, and entertainment.


⛳️ Requirements

• Bachelor's degree.

• 7-10 years of proven field-oriented sales experience in selling digital and print products within a consultative environment in the publishing, edtech, or related industry.

• 3+ years of experience managing both field and in-house sales teams in the publishing, edtech, or similar industry.

• Advanced proficiency in using CRM software for customer data management and strategic analysis.

• Strong skills in MS Office applications.

• Comprehensive understanding of the K-12 and/or higher education landscape, including trends in digital learning, curriculum requirements, and the needs of educators and students.

• Advanced knowledge of educational technology tools and digital content systems.

• Proven success in strategic selling, territory planning, and complex negotiations involving multiple stakeholders.

• Experience with state-level adoption processes in the K12 market segment.

• Expertise in creating and executing regional growth strategies.

• Deep understanding of consultative and solution-based selling techniques for institutional sales.

• Willingness to travel up to 30% within the multi-state region and attend company meetings as required.

• Residence within the southern region of the United States is mandatory.

• Ideal candidates will reside in Florida and be open to unrestricted travel throughout the multi-state region.

• Relocation is not an option.

• Familiarity with Salesforce.com is preferred.

• Familiarity with VHL products is preferred.

• Working knowledge of Spanish is a plus.

• An advanced degree is preferred.


🏝️ Benefits

• Life insurance.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Educational assistance.

• Commuter pass subsidies.

• Employee referral bonuses.

• PTO.

• Paid holidays.

• Annual bonuses may be available subject to plan eligibility criteria and performance.

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