Junior Shopper & Customer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Act as the main internal liaison for shopper marketing and serve as the point of contact for the retail media teams associated with key drugstore and grocery retail accounts.

• Convert the global shopper marketing strategy into tailored activation plans for the DACH region.

• Organize point-of-sale (POS) activities and retail media campaigns throughout the entire shopper journey.

• Oversee the DACH activity and promotion calendar while keeping track of ongoing initiatives.

• Coordinate activations, promotions, and secondary placements with retail partners, agencies, and service providers, ensuring timely, complete, and budget-compliant delivery.

• Develop activity and promotion presentations and assist Key Account Management in annual business reviews and joint business planning.

• Create POS materials, promotions, and merchandising solutions, including coupons, displays, and wobblers.

• Evaluate campaign and launch outcomes, focusing on sell-out and promotion performance.

• Disseminate insights and learnings across the organization.

• Conduct regular store visits to assess POS execution and derive actionable insights from market trends, competitor activities, and shopper insights.

• Report directly to the Senior Key Account Manager while collaborating closely with Sales, Marketing, and Global Trade Marketing teams.

⛳️ Requirements

• A minimum of 2 years of professional experience in shopper marketing, trade marketing, or customer marketing.

• Ideally, experience in the FMCG/consumer goods sector or retail.

• In-depth knowledge of the German drugstore and grocery retail markets.

• Proficient in Excel/Google Sheets, sell-out data analysis, and reporting.

• Initial experience with retail media is advantageous.

• Strong skills in PowerPoint/Google Slides with a keen eye for design.

• Hands-on approach, proactive attitude, and a strong sense of ownership.

• Organized work style with the ability to manage multiple projects concurrently in a fast-paced scale-up environment.

• Excellent communication skills and a passion for building relationships with retail partners and a geographically diverse European team.

• Capability to work independently from a home office and a willingness to travel for regular store visits.

• University degree in Business Administration, Marketing, Communications, or a comparable qualification.

• Native-level proficiency in German.

• Fluent in written and spoken English.

🏝️ Benefits

• Full-time employment opportunity.

• Primarily remote work from a home office.

• An inclusive work environment that prioritizes equal opportunities and diversity.

• Collaboration with colleagues across Europe.

• Regular travel and store visits as a component of the role.