Junior Performance Marketing Specialist, Paid Acquisition, Growth

This is a fully remote position, open to applicants in Spain.

📋 Description

• Initiate, oversee, and enhance paid acquisition campaigns on prominent consumer advertising platforms.

• Assume full responsibility for individual campaigns, including their setup, monitoring, testing, and performance enhancement.

• Manage campaigns across platforms like Meta, TikTok, Google, Instagram, Reddit, or similar consumer acquisition channels.

• Track customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and other key commercial performance metrics.

• Analyze campaign data to pinpoint opportunities for boosting acquisition efficiency and overall performance.

• Design and implement structured tests across various audiences, targeting strategies, advertising creatives, and campaign setups.

• Assess test outcomes and apply data-driven modifications to enhance campaign results.

• Identify campaigns that are underperforming and take proactive measures to optimize their results.

• Monitor the contributions of individual campaigns, communicating actions, decisions, and measurable improvements.

• Collaborate with the Growth team on strategies for acquisition, creative testing, and performance initiatives.

• Investigate new consumer acquisition prospects and advancements in advertising platforms.

• Support ongoing experimentation to boost conversion rates, customer acquisition, and marketing efficiency.

• Cultivate the skills and experience necessary to independently manage larger advertising budgets.

• Work closely with the CMO & Co-founder to assist in achieving the company's consumer growth objectives.

⛳️ Requirements

• Practical experience in performance marketing, paid acquisition, or media buying.

• Demonstrated experience in personally launching, managing, and optimizing paid advertising campaigns.

• Hands-on experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads, or Reddit Ads.

• Solid understanding of CAC, ROAS, conversion rates, and the performance of commercial campaigns.

• Capability to showcase individual campaign ownership and clearly articulate specific actions taken to enhance results.

• Experience in testing advertising creatives, audiences, targeting strategies, or campaign structures.

• Proficiency in interpreting campaign performance data and translating insights into actionable optimization decisions.

• Strong analytical mindset with a results-driven approach.

• Comfortable working directly within advertising platforms and assuming responsibility for campaign execution.

• Ability to convey measurable campaign results and differentiate personal contributions from broader team successes.

• A strong mindset geared towards experimentation and a willingness to continually test and refine acquisition strategies.

• Excellent organizational skills and meticulous attention to detail.

• Ability to work autonomously while effectively collaborating with an international remote team.

• Fluent in written and spoken English.

• Willingness to engage under a B2B contractor agreement.

🏝️ Benefits

• Fully remote working arrangement available from Europe or Asia.

• Competitive compensation package in line with experience.

• Engagement as a B2B contractor.

• Opportunity to be part of a rapidly expanding international consumer AI business.

• Direct collaboration with the CMO & Co-founder.

• Hands-on involvement in consumer acquisition campaigns and growth strategies.

• Chance to develop skills towards independently managing larger advertising budgets.

• Strong emphasis on experimentation, campaign optimization, and measurable performance.

• International work environment with a collaborative Growth team.

• Opportunity to enhance practical expertise across leading digital advertising platforms.

• Professional growth opportunities within an innovative AI-focused organization.