Junior Performance Marketing Specialist, Paid Acquisition, Growth

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Initiate, oversee, and enhance paid acquisition campaigns across prominent consumer advertising platforms.

• Take full responsibility for individual campaigns, including setup, monitoring, testing, and performance enhancement.

• Manage campaigns on Meta, TikTok, Google, Instagram, Reddit, or equivalent consumer acquisition channels.

• Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and other key commercial performance metrics.

• Analyze campaign data to uncover opportunities for enhancing acquisition efficiency and overall performance.

• Design and implement structured tests across audiences, targeting strategies, advertising creatives, and campaign configurations.

• Evaluate test outcomes and apply data-driven modifications to improve campaign results.

• Identify underperforming campaigns and proactively take steps to optimize their performance.

• Track contributions of individual campaigns and communicate actions, decisions, and measurable improvements.

• Collaborate with the Growth team on acquisition strategies, creative testing, and performance initiatives.

• Research emerging consumer acquisition opportunities and advancements in advertising platforms.

• Support ongoing experimentation to enhance conversion, customer acquisition, and marketing efficiency.

• Develop the necessary skills and experience to independently manage larger advertising budgets.

• Collaborate closely with the CMO & Co-founder to support the company's consumer growth objectives.

⛳️ Requirements

• Demonstrated professional experience in performance marketing, paid acquisition, or media buying.

• Proven track record of personally launching, managing, and optimizing paid advertising campaigns.

• Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads, or Reddit Ads.

• Strong comprehension of CAC, ROAS, conversion rates, and commercial campaign performance.

• Ability to showcase individual campaign ownership and clearly articulate specific actions taken to enhance results.

• Experience in testing advertising creatives, audiences, targeting strategies, or campaign structures.

• Capacity to interpret campaign performance data and convert insights into actionable optimization decisions.

• Strong analytical skills and a results-driven mindset.

• Comfortable working directly within advertising platforms and assuming responsibility for campaign execution.

• Ability to communicate measurable campaign outcomes and distinguish personal contributions from overall team achievements.

• Strong experimentation mindset and eagerness to continuously test and refine acquisition strategies.

• Excellent organizational abilities and attention to detail.

• Capability to work autonomously and collaborate effectively within an international remote team.

• Fluent in written and spoken English.

• Willingness to work under a B2B contractor agreement.

🏝️ Benefits

• Fully remote working arrangement for candidates in Europe or Asia.

• Competitive compensation package based on experience.

• Engagement as a B2B contractor.

• Opportunity to be part of a rapidly expanding international consumer AI business.

• Direct collaboration with the CMO & Co-founder.

• Hands-on experience with consumer acquisition campaigns and growth strategies.

• Opportunity to progress towards independently managing larger advertising budgets.

• Strong emphasis on experimentation, campaign optimization, and measurable performance.

• International working environment with a collaborative Growth team.

• Chance to enhance practical expertise across leading digital advertising platforms.

• Professional growth opportunities within an innovative AI-focused organization.