Junior Performance Marketing Specialist – Paid Acquisition, Growth

This is a fully remote position, open to applicants in Poland.

📋 Description

• Initiate, oversee, and enhance paid acquisition campaigns on prominent consumer advertising platforms.

• Assume full responsibility for individual campaigns, including their setup, monitoring, testing, and performance enhancement.

• Manage campaigns across platforms such as Meta, TikTok, Google, Instagram, Reddit, or similar consumer acquisition channels.

• Track customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and other key performance indicators.

• Analyze campaign data to uncover opportunities for boosting acquisition efficiency and overall performance.

• Develop and implement structured tests across various audiences, targeting strategies, advertising creatives, and campaign setups.

• Assess test outcomes and make data-driven adjustments to enhance campaign results.

• Identify campaigns that are underperforming and take proactive measures to improve their effectiveness.

• Monitor individual campaign contributions and communicate actions, decisions, and measurable improvements.

• Collaborate with the Growth team on acquisition strategies, creative testing, and performance initiatives.

• Investigate emerging consumer acquisition opportunities and advancements in advertising platforms.

• Promote ongoing experimentation to enhance conversion rates, customer acquisition, and marketing effectiveness.

• Acquire the skills and experience necessary to independently manage larger advertising budgets.

• Work closely with the CMO & Co-founder to support the company's consumer growth goals.

⛳️ Requirements

• Practical experience in performance marketing, paid acquisition, or media buying.

• Demonstrated experience in personally launching, managing, and optimizing paid advertising campaigns.

• Hands-on experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads, or Reddit Ads.

• Strong grasp of CAC, ROAS, conversion rates, and overall commercial campaign performance.

• Capability to showcase individual campaign ownership and clearly articulate specific actions taken to enhance results.

• Experience in testing advertising creatives, audiences, targeting strategies, or campaign frameworks.

• Proficiency in interpreting campaign performance data and transforming insights into actionable optimization strategies.

• Strong analytical mindset with a results-oriented approach.

• Comfortable working directly within advertising platforms and responsible for campaign execution.

• Ability to communicate measurable campaign results and differentiate personal contributions from those of the broader team.

• Strong experimentation mindset and eagerness to continuously test and refine acquisition strategies.

• Excellent organizational skills and meticulous attention to detail.

• Capability to work independently while effectively collaborating with an international remote team.

• Proficient in written and spoken English.

• Willingness to work under a B2B contractor agreement.

🏝️ Benefits

• Fully remote working arrangement available from Europe or Asia.

• Competitive compensation package commensurate with experience.

• B2B contractor engagement.

• Opportunity to work within a rapidly growing international consumer AI business.

• Direct collaboration with the CMO & Co-founder.

• Hands-on experience with consumer acquisition campaigns and growth strategies.

• Opportunity to evolve towards managing larger advertising budgets independently.

• Strong emphasis on experimentation, campaign optimization, and measurable results.

• International working environment with a collaborative Growth team.

• Chance to enhance practical expertise across leading digital advertising platforms.

• Professional development opportunities within an innovative AI-focused organization.