Junior Performance Marketer

This is a fully remote position, open to applicants in Greece.

📋 Description

• Report to and collaborate closely with the Chief Marketing Officer.

• Implement and enhance high-volume paid acquisition channels.

• Oversee daily operations of paid acquisition channels or Demand-Side Platforms (DSPs) such as Meta, TikTok, and Google.

• Aid in the development of scalable acquisition funnels through the implementation of tracking and data insights.

• Create ad concepts, organize creative assets, and conduct audience tests.

• Track campaign and funnel performance utilizing Voluum, GA4, and internal dashboards.

• Identify significant changes and performance irregularities.

• Extract, cleanse, and organize CPA, ROAS, and retention data for weekly and monthly evaluations.

• Maintain internal reporting documents and dashboards.

• Assist in creative briefings using performance metrics.

• Collaborate with Product and Content teams on the launch and testing of landing pages.

• Conduct A/B testing to enhance landing page and funnel conversion rates.

• Document and implement systems to expedite creative testing and mitigate fatigue.

• Establish relationships with traffic-source representatives and support communications and performance reporting.

• Research and document new acquisition opportunities, networks, formats, and tools.

• Stay updated on platform regulations, policy updates, and algorithm changes.

• Implement campaign adjustments while tracking CAC and ROAS objectives.

• Assist with tracking and ad setup for new advertising platforms.

• Convert performance data into actionable recommendations for the creative team.

⛳️ Requirements

• At least 1 year of experience in performance marketing or user acquisition.

• Basic knowledge of major advertising platforms such as Meta, TikTok, and Google.

• Ability to quickly learn and master new software, dashboards, and platform interfaces.

• Strong analytical capabilities and comfort with data/Excel.

• Skill in identifying effective ad hooks and translating data into creative briefs.

• Understanding of fundamental online marketing metrics like CPM, CTR, and CPA.

• Familiarity with analytics or tracking tools such as GA4, Voluum, or basic platform reporting setups.

• Experience in sensitive or regulated sectors such as dating, femtech, or telehealth is advantageous.

• Proficient in English.

• Strong communication skills.

• Willingness and capacity to work under a B2B contract arrangement in the country of residence.

• Legal authorization to work in the candidate's current country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, available to up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Budget for keyboard/mouse/mic/headphones of up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential AI tools.

• Fully remote work opportunity from any location.

• Bonus offered.