Junior Marketing Director

This is a fully remote position, open to applicants in Australia.

📋 Description

• Collaborate with the Community Manager to promote organically in relevant forums, Reddit communities, Facebook groups, and Discord channels.

• Oversee paid advertising initiatives on platforms such as Facebook, Reddit, and others, including budget management, targeting, creative testing, and optimization.

• Identify and engage with influencers and creators for potential partnerships and cross-promotional opportunities.

• Create sponsorship opportunities, devise giveaway concepts, and design promotional campaigns.

• Generate and manage marketing content across LinkedIn, Facebook, X, Instagram, YouTube, and other social media channels.

• Monitor campaign outcomes, advertising expenditures, user acquisition costs, and subscription conversions.

• Utilize campaign insights to enhance performance.

• Collaborate closely with the product team to grasp Hefty.gg features and convey their value to prospective users.

• Take ownership of daily marketing operations for Hefty.gg.

⛳️ Requirements

• Hands-on experience in digital marketing, community engagement, and paid social advertising.

• Familiarity with Reddit, Discord, Facebook groups, and online gaming communities.

• Proven experience in managing go-to-market strategies, advertising budgets, and evaluating campaign performance.

• Experience with reward platforms is advantageous.

• Confidence in reaching out to influencers, negotiating partnerships, and coordinating promotions.

• Excellent copywriting capabilities with the skill to tailor messaging for diverse platforms and audiences.

• A creative, organized, and independent mindset with a strong focus on user and subscription growth.

• A passion for gaming and a keen understanding of how to engage with gaming audiences.

• A CV and a brief introduction that includes examples of campaigns, community growth or partnerships, and the results achieved.

🏝️ Benefits

• Opportunity to transition to a permanent position based on performance and business requirements.

• Full-time working hours.

• Opportunity to experiment with ideas, forge partnerships, and have a direct impact on the product’s growth.