Junior Inbound Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and create high-quality content assets aimed at lead acquisition, including eBooks, webinars, checklists, research, and innovative formats.

• Craft compelling narratives, develop content, and design nurturing, engagement, and conversion pathways for lead and trial databases throughout the sales funnel.

• Generate, review, and schedule consistent newsletters for distribution to lead and trial databases.

• Identify and develop lead acquisition opportunities in partnership with collaborators, influencers, or proprietary tools.

• Assist in mentoring and positioning, as well as content strategies for Sales Ambassadors (Sales Enablement).

• Execute A/B tests on landing pages, email subject lines, and CTAs to enhance conversion rates continuously (basic CRO).

• Monitor and analyze operational Inbound Marketing and automation metrics (open, click-through, conversion, and MQL generation rates) while suggesting ongoing improvements.

• Leverage generative AI tools to streamline research workflows, foster idea generation, and conduct copywriting tests.

• Collaborate cross-functionally with Sales, Customer Success, and Product teams to ensure alignment of communication workflows and the user journey.

⛳️ Requirements

• Bachelor’s degree in Advertising, Marketing, Journalism, or a related discipline.

• A minimum of 1 year of experience in Inbound Marketing and content creation.

• Familiarity with sales funnel strategies, nurturing pathways, and storytelling techniques.

• Understanding of Inbound Marketing acquisition and conversion metrics.

• Proficiency in data analysis to interpret performance data and implement ongoing improvements in communication workflows.

• Knowledge of AI tools used in marketing, content production, and optimization.

• Exceptional communication and interpersonal abilities.

• Strong organizational skills, along with dynamism and proactivity.

• Experience in SaaS companies.

• Awareness of the dental market is a significant advantage.

🏝️ Benefits

• BRL 1,000 meal and food allowance (VA/VR) | iFood Card – no deductions during vacation.

• BRL 150 remote work allowance.

• Wellz – mental health/psychotherapy | No cost to employees.

• Gympass – physical health/gyms | Available for dependents.

• Guapeco – health plan for your pet.

• English classes | No cost to employees.

• Health insurance | Copay applies.

• Coworking day-pass reimbursement | Available in all Brazilian states.

• Extended parental leave.

• Baby welcome basket for expecting parents.

• Farmasesi partnership | Available only in Santa Catarina (SC).

• Sesi Education partnership | Available only in Santa Catarina (SC).

• Birthday day off.

• Laptop and monitor shipped to your home.

• BRL 2,000 voucher to purchase any additional equipment you need.

• Team members located across Brazil, enhancing our culture of diversity.