International Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the European marketing budget from start to finish, encompassing channel and market allocation, reforecasting, and quarterly reporting to leadership.

• Develop channel, funnel, and growth strategies tailored to each market, specifically for the UK, France, Germany, Spain, and Italy.

• Make informed decisions regarding channel trade-offs among paid search, affiliate marketing, OTT, and various other marketing channels.

• Transform strategies into clear briefs and priorities for specialized teams.

• Conduct market reviews to pinpoint underperformance and reallocate specialist resources as necessary.

• Collaborate with SEO/AEO teams, in-market teams, and agencies to synchronize paid and organic marketing efforts.

• Manage European performance reporting metrics such as ROAS, CAC, revenue, and share of spend.

• Work alongside marketing science and analytics teams to enhance attribution and incrementality measurement.

• Identify and advocate for high-impact tests or investments in each market.

• Serve as the main accountability contact for finance, leadership, and agency partners.

• Develop compelling investment cases for European marketing initiatives.

• Achieve five key first-year commitments, which include market strategies, enhanced measurement, budget narratives, impactful specialist work, and demonstrable growth in one market.

• Conduct audits across all five markets, engage with specialists and stakeholders, deliver the initial strategic plan, and implement a high-impact solution or test within the first 90 days.

⛳️ Requirements

• 5–8+ years of experience in performance or growth marketing, with a strong hands-on proficiency across various channels, including paid social, paid search, affiliate/influencer marketing, retail media, or OTT.

• Proven experience managing strategy and overseeing a significant seven-figure annual budget.

• Experience in multi-market marketing.

• Strong analytical skills with familiarity in CAC, ROAS, LTV, MMM, and incrementality analysis.

• Capability to guide specialists through briefs and roadmaps while influencing without direct-report authority.

• Excellent stakeholder management skills, particularly in finance and channel strategy discussions.

• Player-coach skills with hands-on execution experience in at least one channel, preferred but not required.

• Experience in DTC, e-commerce, or hardware-and-subscription business models is preferred.

• Exposure to SEO/AEO is preferred.

• Previous experience in people management is preferred.

• Experience with European agencies or dealer/retail partners is preferred.

• Language skills or personal experience in the UK, France, Germany, Spain, or Italy is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive team environment.