International Business Marketing Manager – Advanced Imaging

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Spearhead the downstream marketing strategy for Europe and key international growth regions.

• Formulate market-entry and launch strategies that align with CE Mark and EU MDR timelines.

• Establish positioning and messaging for the Advanced Imaging coronary product line.

• Adapt sales tools, clinical resources, digital materials, and training content for local markets.

• Equip direct sales teams and distribution partners with training and marketing assistance.

• Evaluate market potential, competition, customer demographics, reimbursement scenarios, and growth prospects.

• Foster relationships with KOLs, clinical advocates, and cardiology associations.

• Act as the representative for Philips Advanced Imaging at international cardiology conferences.

• Create regional digital marketing campaigns to boost awareness and product adoption.

• Assess launch performance, pinpoint commercial risks, and modify strategies as needed.

• Collaborate with global Marketing, Sales, Clinical Affairs, Regulatory Affairs, senior executives, and international market partners.

⛳️ Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, or a similar discipline.

• Minimum of 7 years in marketing or related medical device experience.

• Proven experience in launching medical technologies in European or international markets.

• Familiarity with European MedTech markets, regulatory standards, and reimbursement frameworks.

• Background in product marketing, sales enablement, market segmentation, and competitive analysis.

• Capability to convert intricate market data into straightforward commercial strategies.

• Strong cross-cultural communication skills and ability to collaborate with global and regional stakeholders.

• Highly organized, commercially oriented, and adept at juggling multiple priorities.

• Proficiency in English; knowledge of additional European languages is advantageous.

• Willingness to travel internationally about 30–40% of the time.

• Experience in interventional cardiology, intravascular imaging, or cardiovascular devices is a plus.

🏝️ Benefits

• Eligibility for bonuses tied to KPIs and overall company performance.

• Additional benefits to be discussed during the interview.

• For office-based roles, in-person attendance at least 3 days a week is required.