Integrated Marketing Strategist

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Assist in developing go-to-market strategies and launching new solutions, enhancements, partnerships, and various business initiatives.

• Organize messaging, target audiences, assets, channels, and timelines effectively.

• Convert product capabilities, market demands, and intricate healthcare and technology information into compelling value propositions, differentiators, proof points, and audience-centered messaging.

• Collaborate with R&D, Sales, Customer Success, subject-matter experts, and other key stakeholders.

• Create and implement product marketing and sales enablement materials, including launch documents, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications.

• Write and refine marketing and sales communications.

• Utilize generative AI for research, analysis, ideation, content creation, and enhancing marketing workflows.

• Develop and optimize AI prompts and repeatable workflows.

• Plan and execute comprehensive marketing initiatives across web, email, search, social media, webinars, customer communications, and sales enablement.

• Assist with website content, SEO, AI visibility, AEO/AIO, landing pages, and overall digital experiences.

• Conduct research on market trends, customers, audiences, and competitors.

• Assess marketing performance, gather market insights, and evaluate stakeholder feedback.

• Manage multiple projects from conception through to completion.

• Ensure the effectiveness and implementation of the MEDHOST Quality Management System while meeting relevant regulatory standards.

• Carry out applicable QMS procedures as outlined in the QMS Procedure Crosswalk.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent experience.

• 4+ years of progressive B2B marketing experience in product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.

• Preferred experience in healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B environments.

• Familiarity with healthcare industry terminology and market dynamics is preferred.

• Experience in supporting product launches, positioning, buyer messaging, and sales enablement.

• Practical knowledge of generative AI, prompting, and AI-assisted workflows in a marketing context.

• Strong writing, editing, and messaging capabilities.

• Ability to distill complex healthcare, technology, and business concepts for diverse audiences.

• Proven track record of executing integrated and digital marketing across web, email, search, social media, and content channels.

• Experience with SEO and emerging AI visibility strategies like AEO/AIO.

• Familiarity with market, audience, or competitive research methodologies.

• Knowledge of CRM, marketing automation, content management, analytics, research, and various marketing technology platforms.

• Proficient in Microsoft Office applications and modern marketing productivity tools.

• Ability to manage confidential information with professionalism and discretion.

• Strong analytical and problem-solving abilities.

• Excellent collaboration, communication, and relationship management skills.

• Strong project management and organizational abilities.

• High attention to detail and a commitment to accuracy.

• Capability to independently execute tasks within established strategic frameworks.

• Adaptability, curiosity, and a readiness to develop new skills as marketing practices and technologies evolve.

🏝️ Benefits

• Numerous opportunities to advance your career.

• Comprehensive medical, dental, vision, STD, LTD, and FSA benefits.

• 3 weeks of vacation along with 5 personal days to recharge.

• 401K and life insurance benefits.

• Employee stock ownership and RRSP program.

• Opportunities for community involvement and giving back.

• Flexible work arrangements to accommodate your lifestyle.

• Casual work environment.

• Comprehensive benefits package.

• Additional perks.

• Award-winning company culture.

• Opportunities for learning and development.