Integrated Marketing Strategist

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Assist in the development of go-to-market strategies and product rollouts for new solutions, enhancements, partnerships, and various business initiatives.

• Organize messaging, target audiences, assets, channels, and timelines effectively.

• Convert product capabilities, market demands, and intricate healthcare and technology information into compelling value propositions, differentiators, proof points, and audience-centric messaging.

• Collaborate with R&D, Sales, Customer Success, subject-matter experts, and other key stakeholders.

• Create and implement product marketing and sales enablement materials, including launch resources, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI documentation, and customer communications.

• Draft and refine marketing and sales communications.

• Utilize generative AI for research, analysis, ideation, content creation, and workflow enhancement.

• Design AI prompts and repeatable workflows, and assess outputs for accuracy, relevance, audience suitability, and brand consistency.

• Plan and carry out integrated marketing campaigns across web, email, search, social media, webinars, customer communications, and sales enablement.

• Support website content, SEO, AI visibility, landing pages, and digital experiences.

• Conduct research on markets, customers, audiences, and competitors.

• Evaluate marketing performance, market insights, and stakeholder feedback, and suggest enhancements.

• Oversee multiple projects from inception to completion.

• Ensure the efficacy and adherence to the MEDHOST Quality Management System.

• Comply with relevant regulatory standards and perform additional responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, or equivalent experience.

• A minimum of 4 years of progressive B2B marketing experience in areas such as product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.

• Preferred experience in healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B environments.

• Familiarity with healthcare industry language and market dynamics is preferred.

• Experience in supporting product launches, positioning, buyer messaging, and sales enablement.

• Practical experience with generative AI, prompting, and AI-assisted workflows in a professional marketing context.

• Excellent writing, editing, and messaging abilities.

• Capability to simplify complex healthcare, technology, and business concepts for diverse audiences.

• Proven track record in executing integrated and digital marketing across web, email, search, social media, and content channels.

• Experience with SEO and emerging AI visibility methods such as AEO/AIO.

• Knowledge of market, audience, or competitive research methodologies.

• Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms.

• Proficient in Microsoft Office applications and contemporary marketing productivity tools.

• Ability to manage confidential information with professionalism and discretion.

• Strong analytical and problem-solving capabilities.

• Exceptional collaboration, communication, and relationship-management skills.

• Strong project-management and organizational abilities.

• High attention to detail and dedication to accuracy.

• Ability to independently execute tasks within established strategic frameworks.

• Willingness to adapt, maintain curiosity, and develop new skills as marketing practices and technologies evolve.

🏝️ Benefits

• Abundant opportunities for career advancement.

• Comprehensive medical, dental, vision, STD, LTD, and FSA benefits.

• Three weeks of vacation plus five personal days for relaxation.

• 401K and life insurance benefits.

• Employee stock ownership and RRSP program.

• Opportunities to engage in community service.

• Flexible work arrangements tailored to your lifestyle.

• A casual work environment.

• A thorough benefits package.

• Opportunities for learning and development.

• An award-winning company culture.