Integrated Marketing Specialist

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Implement integrated marketing campaigns across various channels including email, social media, digital, and events.

• Oversee email marketing initiatives in Mailchimp, encompassing setup, audience segmentation, dynamic content creation, and automated workflows.

• Collaborate with creative teams and external agencies to produce materials that are on-brief, aligned with the brand, and delivered on schedule.

• Manage, update, and enhance digital platforms and website content.

• Revise site content and layout to enhance user experience and ensure messaging is up-to-date.

• Carry out both paid and organic social media strategies aimed at elevating brand visibility and driving traffic.

• Track and analyze social media performance, extracting insights for content optimization.

• Handle logistics, promotional alignment, technology setup, and lead collection for webinars and live events.

• Organize event promotions and follow-up nurture sequences to maximize attendee return on investment and conversion rates.

• Develop landing pages and automated workflows for event registrations and follow-ups.

• Create communication kits and materials for outreach to stakeholders.

• Keep accurate records of clients and attendees for engagement post-event.

• Ensure the health of marketing technology platforms, manage tags, UTM tracking, and maintain contact list cleanliness.

• Evaluate cross-channel marketing performance against established business objectives.

• Identify areas for process improvement and test strategies to enhance lead quality and channel efficiency.

• Work collaboratively with internal leadership, external agencies, and creative partners to refine go-to-market strategies.

⛳️ Requirements

• 2–4 years of full-time marketing experience, ideally in an integrated or multi-channel marketing setting.

• Practical experience with email marketing platforms such as HubSpot, Marketo, or Mailchimp.

• Familiarity with Content Management Systems like WordPress.

• Proven track record in executing both organic and paid social media initiatives across platforms including LinkedIn, Instagram, and YouTube.

• Experience utilizing web analytics tools such as Google Analytics 4 or Zoho.

• Proficient in using Excel or Google Sheets for data analysis.

• Capacity to manage projects from inception to completion, linking tactical execution with strategic objectives.

• Outstanding written and verbal communication abilities.

• Keen attention to detail and adeptness at managing competing deadlines.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent hands-on experience.

• Preferred: experience in managing agency, contractor, or creative vendor relationships.

• Preferred: familiarity with design tools like Canva, Photoshop, Adobe Creative Cloud, and Google Slides.

• Preferred: basic knowledge of CRM systems such as Salesforce or HubSpot, along with lead management workflows.

• Preferred: strong project management skills to handle complex campaign schedules and deliverables.

• Preferred: experience with contact list segmentation, data hygiene, and tag management practices.

• Preferred: understanding of email compliance standards, deliverability criteria, and privacy regulations such as CAN-SPAM and GDPR.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• 401(k) matching program.

• Flexible vacation policy.

• Employer-sponsored training programs to enhance employees’ skill sets.

• Opportunities for professional growth and career advancement.

• Occasional travel may be required based on project needs or management direction.