Integrated Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist with the daily operations of the broad reach function and integrated marketing.

• Work in collaboration with paid media, public relations, business intelligence, data, and finance teams.

• Establish and maintain relationships with external agency partners.

• Evaluate the performance of broad reach channels and provide insights, recommendations, and optimizations to achieve KPI targets.

• Aid in the monitoring and reporting of digital marketing performance.

• Create UTMs, C-tracking, and QR codes for integrated marketing campaigns and cross-functional initiatives.

• Oversee invoicing, pacing, and budget management across Broad Reach marketing channels.

• Prepare presentations and conduct competitive analysis.

• Share performance summaries and insights with the wider marketing organization.

• Assist with integrated campaign planning, taxonomy, launch preparation, execution, and reporting for Core Conditions, Pets, and Subscription campaigns.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• A minimum of 2 years' experience in performance marketing, an advertising agency, or a related field.

• Knowledge of broad reach mediums, including streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio, and podcast media planning and execution.

• Understanding of performance marketing with a focus on achieving revenue and efficiency goals.

• Proficiency in Microsoft Office and/or Google Suite.

• Strong analytical and quantitative abilities.

• Excellent written and verbal communication skills, along with effective collaboration and presentation capabilities.

• Responsible for adhering to Company safety and security policies and procedures.

• Keen observation of potential security threats, including phishing attempts.

• Proactive engagement with the Security Team regarding any security concerns.

🏝️ Benefits

• Annual cash bonuses or commission.

• Annual equity grants for most positions.

• Medical, dental, and vision insurance.

• 401(k) with a company match.

• Employee Stock Purchase Plan (ESPP).

• Unlimited vacation.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness programs.

• Fertility benefits.

• Generous parental leave.

• Pet insurance.

• Supplemental life insurance for you and your dependents.

• Company-paid short-term and long-term disability.