Integrated Marketing Program Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee comprehensive marketing initiatives, encompassing experience management, content creation, integrated communications, delivery, and value assessment.

• Convert stakeholder goals into program briefs that outline target audiences, value propositions, messaging, KPIs, and success criteria.

• Organize activities and workflows utilizing internal planning and marketing systems.

• Design and execute event experiences, which include session formats, engagement tactics, attendee acquisition, audience journeys, and communication strategies.

• Create messaging frameworks, narrative agendas, speaker support materials, and essential content assets.

• Supervise milestones, interdependencies, roles, responsibilities, budgets, and delivery obligations.

• Oversee production, rehearsals, onsite/day-of execution, and post-event lead management and follow-up.

• Implement audience segmentation and journey mapping across digital communications, content, and events.

• Take ownership of program evaluation, engagement metrics, follow-up conversion, and insights reporting.

• Collaborate with stakeholders, creative teams, production resources, and cross-functional teams.

• Foster and engage communities where applicable.

• Utilize AI-driven tools, agents, and workflow integrations to enhance marketing and communications efficiency.

• Offer guidance and quality assurance to team members and lead event teams during onsite delivery when necessary.

⛳️ Requirements

• 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing, or a related discipline.

• Demonstrated experience in leading intricate marketing programs from strategy and planning through to execution, measurement, and optimization.

• Robust background in event and experience management, including in-person, virtual, and/or hybrid programs, production, and onsite delivery.

• Experience collaborating with senior leaders and cross-functional teams in large or matrixed organizations.

• Strong capabilities in content and communications, including messaging, storytelling, executive communications, presentations, and speaker support.

• Proven program management abilities across multiple workstreams, timelines, dependencies, budgets, and competing priorities.

• Familiarity with audience segmentation, journey planning, engagement data, and KPIs.

• Exceptional written and verbal communication skills, executive presence, and meticulous attention to detail.

• Experience in professional services or another complex B2B environment is a plus.

• Knowledge of AI-driven marketing tools, AI agents, and workflow automation is advantageous.

• Experience in leading teams or providing strategic direction and quality assurance is beneficial.

• Must have legal authorization to live and work in the United States without employer sponsorship.

🏝️ Benefits

• Remote work setup.

• Potential for contract extension beyond March 31, 2027.

• Commitment to inclusive and equitable hiring practices.

• Equal opportunity employer.