Integrated Marketing Manager, Policy & Reputation – Contract

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Create campaign strategies and briefs that link audience insights, policy context, and clear objectives.

• Oversee integrated campaigns from the stages of creative development and media planning through to launch, optimization, and evaluation.

• Tailor messaging and activation plans to fit local markets, communities, and stakeholders.

• Coordinate with Global Affairs, Communications, Social, Creative, Media, Legal, Research, Product, and regional teams on paid, owned, and earned campaigns.

• Direct creative, media, and production agencies along with local partners.

• Manage briefs, scopes, budgets, timelines, and success criteria effectively.

• Leverage research, polling, audience data, campaign results, and partner feedback to test, optimize, and enhance outcomes.

• Simplify complex policy and reputation issues into clear messaging and integrated plans for consumer, policy, and community audiences.

⛳️ Requirements

• 8+ years of experience in integrated marketing, public affairs, political or advocacy campaigns, or related fields.

• 3+ years of experience leading intricate cross-channel campaigns.

• Proven experience with local or community-focused campaigns.

• Understanding of audience differences across various markets.

• Capability to convert complex or sensitive issues into clear, accurate, and relevant messaging.

• Ability to influence senior leadership and align teams around recommendations based on audience and performance insights.

• Strong creative judgment.

• Experience managing relationships with senior agencies.

• Ability to provide clear, actionable feedback.

• Experience executing campaigns across TV, OOH, digital, social, performance media, direct mail, and events.

• Proficient in making informed decisions with limited information and adapting swiftly in fast-paced, high-scrutiny settings.

• Preferred: experience in technology policy, reputation marketing, legislative affairs, or a public affairs agency.

• Preferred: experience engaging consumer, policy, and institutional audiences.

• Preferred: familiarity with AI and the public discourse surrounding its development and use.

• Preferred: experience with rapid-response communications or high-stakes launches.

🏝️ Benefits

• Contract duration: 6 months.

• Remote working arrangement available.

• Opportunity to collaborate with policy, communications, social, creative, media, legal, research, product, and regional teams.

• Work alongside creative, media, and production agencies and local partners.