Integrated Marketing Manager – Gateway, Verticals

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the integrated marketing strategy and plan for NMI's primary payment gateway, ensuring alignment with pipeline and revenue objectives.

• Create and implement multi-channel campaigns aimed at acquiring new ISO partners, boosting gateway adoption, and facilitating cross-sell and upsell opportunities.

• Formulate marketing strategies tailored to specific verticals, including parking, transit, EV charging, and healthcare.

• Customize positioning, messaging, and go-to-market campaigns to address the unique needs of various industries.

• Develop a deep understanding of ISO and ISV audiences, their buying journeys, challenges, and decision-making factors.

• Collaborate with product marketing and content teams to refine messaging, establish thought leadership, share customer stories, create campaign content, and support sales enablement.

• Partner with demand generation to identify target audiences, plan campaign journeys, and devise lead follow-up and conversion strategies.

• Work alongside sales, channel, and marketing teams to synchronize and implement programs effectively.

• Oversee campaigns from planning through execution, reporting, and optimization, ensuring that activities remain on schedule, within budget, and aligned with brand standards.

• Monitor KPIs and enhance targeting, messaging, channel mix, and overall campaign effectiveness.

⛳️ Requirements

• 5-7+ years of experience in B2B marketing, preferably within payments, fintech, SaaS, or enterprise technology sectors.

• A degree in marketing or a related business field, or equivalent experience.

• Demonstrated expertise in developing and implementing integrated marketing strategies and campaigns that drive pipeline and revenue growth.

• Experience with verticalized marketing, including creating market-specific positioning, messaging, and go-to-market strategies.

• Strong comprehension of B2B partner or channel-driven business models.

• Experience targeting ISOs, ISVs, PayFacs, or other audiences within the payments sector is highly advantageous.

• Experience collaborating closely with sales and demand generation teams on lead management, account targeting, sales enablement, and accelerating the pipeline.

• Proven ability to work with and manage agency partners.

• Strong skills in digital marketing, campaign management, and performance measurement.

• Familiarity with marketing automation tools such as Salesforce, Hubspot, Pardot, and ZoomInfo.

• Proficient in SEM, SEO, PPC, display, and programmatic marketing.

• Knowledge of analytics tools, including GA4.

• Outstanding project management, communication, and stakeholder alignment skills.

• A blend of creativity, curiosity, initiative, and a strong commercial mindset.

• Successful completion of background and financial checks is required for employment.

• Must possess the legal right to work in the United States.

🏝️ Benefits

• A remote-first work culture!

• Competitive compensation and benefits package.

• Opportunities for personal growth and advancement.

• Flexible PTO and dedicated sick leave.

• Health, Dental, and Vision Insurance.

• Life, Accidental Death and Dismemberment, Short-term and Long-term Disability insurance.

• 401k matching up to 4% after two months of service.

• Flexible Spending Account.

• Paid Parental Leave.

• Company-sponsored volunteer days.

• Employee referral program.

• Bonusly colleague recognition initiative.

• Diversity, Equity & Inclusion initiatives, affinity groups, open forums, and inclusion and belonging surveys.