Integrated Marketing Manager – Automated

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging email, SMS, and social media campaigns aimed at lead generation.

• Work in conjunction with business-unit marketing managers and channel marketing to unify content across various business units.

• Design trigger-based campaigns to enhance customer loyalty and encourage repeat purchases.

• Collaborate with the eCommerce team to ensure content, context, and campaign strategies are aligned.

• Assist in the implementation, tracking, and performance evaluation of both paid and organic social campaigns.

• Guarantee accurate campaign tagging, audience segmentation, and thorough reporting.

• Optimize database performance through effective lead segmentation, automation, and personalization.

• Utilize marketing automation and CRM tactics to boost customer loyalty and lifetime value.

• Monitor campaign performance, influence strategic choices, and pinpoint growth opportunities through analytics and reporting.

• Manage the configuration and integration of marketing automation platforms with Salesforce and Magento.

• Direct automation-platform integration to enhance data synchronization, streamline workflow, and improve customer experiences.

• Collaborate with Corporate Marketing to launch brand-building initiatives across social media, web, email, and influencer channels.

• Partner with channel marketing, product managers, marketing managers, and eCommerce teams to develop sales-enhancing programs, promotions, and campaigns.

• Report to the VP of Ecommerce while closely working with the VP of Corporate Marketing.

⛳️ Requirements

• Over 5 years of experience as a leader in digital marketing, specifically in email, SMS/RCS, and social media.

• More than 5 years of experience in creating, implementing, and managing large-scale campaigns.

• Proficient in database management with an enterprise-level marketing automation platform such as HubSpot, Marketo, or Adobe Campaign.

• Knowledge of and hands-on experience with tracking and tagging mechanisms across digital platforms.

• Familiarity with marketing automation and CRM strategies.

• Experience with Salesforce and eCommerce platforms, including Magento.

• Skilled in lead segmentation, automation, and personalization strategies.

• Proficient in using data analytics, scorecards, dashboards, and ad hoc reporting.

🏝️ Benefits

• Annual incentive plan linked to the achievement of business and financial goals.

• Comprehensive medical, dental, and vision insurance coverage.

• Flexible working hours and alternative work arrangements.

• 401K plan with company matching contributions.

• Short- and long-term disability insurance fully paid by the company.

• Generous paid time off policy.

• Personal days included.

• Employee wellness program available.

• Opportunities for career advancement.

• Learn from industry experts while contributing to innovative solutions.