Integrated Marketing Manager

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Collaborate with the market lead to create, implement, and oversee integrated marketing and communications strategies for Mid-Market clients.

• Develop marketing plans aimed at identifying new clients, strengthening relationships, increasing revenue, and improving reputation.

• Curate content, experiences, and campaigns originated from accounts.

• Utilize LinkedIn Sales Navigator to research key buyers for the identification and development of new market segments.

• Employ SynOps and various marketing technologies to identify and prioritize marketing initiatives.

• Evaluate marketing performance against established metrics and leverage data and analytics for ongoing enhancement.

• Generate impact across priority target accounts within five distinct industry groups.

• Create targeted demand generation and lead generation campaigns to aid sales efforts.

• Oversee comprehensive marketing activities across events, social media, email, and direct mail channels.

• Develop message houses, value propositions, campaign narratives, client stories, and other marketing materials.

• Manage marketing for events and activations, which include conferences, dinners, roundtables, and webinars.

• Craft executive-ready presentations and organize complex information into engaging narrative flows.

• Handle multiple marketing projects in a fast-paced, deadline-oriented environment.

• Work collaboratively with senior stakeholders, external partners, and cross-functional teams within a large, matrixed organization.

• Utilize marketing technology, CRM, analytics, and collaboration tools to facilitate campaign execution and reporting.

⛳️ Requirements

• At least 5 years of practical marketing experience, preferably in professional services or another B2B sector.

• Familiarity with technology partners such as Oracle, Microsoft, SAP, AWS, or Salesforce.

• Proven experience in driving demand generation, lead generation, and sales through targeted marketing campaigns for Mid-Market buyers.

• Comprehensive marketing experience covering events, social media, email, and direct mail.

• Strong project management abilities with a knack for handling multiple projects in a deadline-sensitive environment.

• Excellent written and verbal communication skills.

• Experience in message and content development, including message houses, value propositions, campaign narratives, and client stories.

• Event management and activation expertise in areas such as conferences, dinners, roundtables, webinars, and similar engagements.

• Strong stakeholder management capabilities within a large, matrixed organization and with external partners.

• Exceptional interpersonal and collaborative skills.

• Creativity, flair, and a spirit of innovation.

• Enthusiasm and a passion for marketing, complemented by a proactive attitude.

• Familiarity with Salesforce or a similar CRM platform, including client interactions, reporting, and campaign setup, is preferred.

• Experience with Marketo, Eloqua, or a comparable email marketing platform is advantageous.

• Proficient in PowerPoint.

• Design skills are a plus.

• Knowledge of Excel, Power BI, Planner, SharePoint, Teams, and SynOps.

• Experience in ecosystem partner or alliance marketing, event marketing and activation, along with strong messaging, content, and writing skills.

• Must have legal authorization to live and work in the country where the position is located without employer sponsorship.

🏝️ Benefits

• Remote work setup.

• Flexible opportunities through remote, on-site, or hybrid talent solutions.

• Inclusive and equitable hiring practices.

• Commitment to equal opportunity employment.