Integrated Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take charge of the comprehensive execution of significant Gopuff campaigns encompassing brand, product, growth, and cultural events, such as the Super Bowl, product launches, and key cultural moments.

• Transform strategies into actionable campaign plans that span creative, media, social, CRM, performance, partnerships, and in-app channels.

• Create briefs that outline the problems to be addressed and the criteria for success.

• Ensure team alignment from project kickoff through to launch, maintaining cohesive consumer touchpoints.

• Spot credible cultural opportunities for Gopuff.

• Oversee talent and brand partnership campaigns from inception to launch and evaluation.

• Develop innovative partnership concepts and incorporate them into larger marketing strategies.

• Act as the daily point of contact with talent teams, agencies, brands, and external partners.

• Convert strategic business priorities into integrated marketing strategies.

• Collaborate with Brand, Performance, CRM, Product, Merchandising, and other departments to link brand impact to business results.

• Assess performance and incorporate insights into future initiatives.

• Manage campaign timelines, budgets, deliverables, approvals, and coordination across functions.

• Identify and address obstacles effectively.

• Facilitate legal, regulatory, and partner approvals.

• Uphold a high standard of creativity across consumer touchpoints.

• Take ownership of campaign results.

⛳️ Requirements

• 4-7 years of experience in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or a combination of these.

• Proven ability to tackle ambiguous challenges and deliver tangible results rather than just presentations.

• Strong instincts suited for a startup environment.

• A high standard for creativity and craftsmanship, with an eye for distinguishing between good and merely satisfactory work.

• The analytical capability to support decisions with data, not just belief.

• Experience in managing partnerships, budgets, and multiple active projects simultaneously.

• Clear and efficient communication skills.

• Driven by a strong desire to succeed.

🏝️ Benefits

• Medical/Dental/Vision Insurance

• 401(k) Retirement Savings Plan

• HSA or FSA eligibility

• Long and Short-Term Disability Insurance

• Fitness Reimbursement Program

• 25% employee discount & FAM Membership

• Flexible PTO

• Group Life Insurance

• EAP through AllOne Health (formerly Carebridge)

• Discretionary annual cash bonus

• Participation in Gopuff’s equity incentive plan