Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee corporate events and tradeshows, including go-to-market strategies, account mapping, client outreach, on-site arrangements, and logistical operations.

• Design and execute marketing strategies aimed at boosting event revenues.

• Craft captivating event experiences.

• Collaborate with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.

• Assist in Adobe partner marketing initiatives.

• Spearhead marketing efforts for personalized engagements, group events, and large sponsorship opportunities.

• Develop and implement joint marketing and sales initiatives in partnership with Adobe and Infosys.

• Identify market opportunities and gaps, creating initiatives to enhance sales metrics and increase revenue.

• Support digital marketing campaigns, including automated Salesforce initiatives.

• Aid in content creation, including blog articles and new sales materials.

• Establish and nurture relationships with technology partners through co-marketing, meetings, and strategic planning.

• Assist in go-to-market strategies for collaborative events, activations, and strategic partner positioning.

• Define the branding of Blue Acorn iCi/Infosys Aster within the parent company and Adobe.

• Manage Pardot email marketing campaigns, monthly newsletters, and custom forms.

• Analyze marketing performance and link Pardot activities to Salesforce metrics, including investments, engagement, opportunities, and ROI.

• Oversee Salesforce/Account Engagement for marketing; create and monitor campaigns, manage dashboards, upload leads, and facilitate email marketing.

• Direct Blue Acorn iCi's LinkedIn social media strategy, encompassing planning, scheduling, analysis, and reporting.

• Raise awareness of Blue Acorn iCi’s insights, solutions, initiatives, and offerings within the Digital Experience audience of Infosys.

• Support partner and company newsletters along with client campaigns.

• Publish, update, and report on the corporate website.

• Develop and manage LinkedIn and Google advertising campaigns, assess effectiveness, modify strategies, and explore new platforms.

⛳️ Requirements

• 4–6 years of B2B marketing experience, ideally in technology, consulting, SaaS, digital services, or partner ecosystems.

• Strong proficiency and understanding of Pardot and Salesforce.

• Demonstrated event management experience on a large scale, including industry tradeshows, as well as smaller, intimate client gatherings.

• Exceptional attention to detail and the ability to convey trends and results through data analysis.

• Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural sensitivity.

• Strong multitasking abilities and program management skills.

• Self-driven and proactive with a confident yet professional demeanor.

• Capability to collaborate effectively across various departments.

• Bachelor’s degree, preferably in marketing, communications, or a related field.

• Experience in the B2B services sector, particularly in SaaS/Tech.

• Familiarity with Salesforce reporting and administration is an advantage.

• Must possess unrestricted authorization to work in the United States without employer sponsorship now or in the future.

• Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Paid time off

• 401(k)

• Competitive benefits package