Integrated Marketing Lead – Cross Product

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of the strategy and implementation of global, multi-channel horizontal campaigns that drive demand.

• Create cross-product thought leadership and enhance high-value content across various channels including paid media, content syndication, digital and in-person events, social media, and others.

• Collaborate with product- and segment-focused Integrated Marketing leads and regional marketing teams to ensure that campaigns are cohesive and aligned with the complete customer journey.

• Unite Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations partners to align priorities, execute integrated programs, and contribute to pipeline growth.

• Oversee programs from the initial brief development and stakeholder alignment through to execution, measurement, and optimization.

• Advance Stripe’s global online events strategy into a scalable, programmatic system that supports various products, segments, industries, and regions.

• Manage and mentor a small team by setting priorities, providing coaching, and offering feedback while remaining actively involved in program strategy and execution.

• Discover and experiment with innovative methods to engage and reach Stripe’s audiences.

• Work alongside Integrated Marketing leads and regional demand generation teams on cross-product campaigns and Stripe’s global online events program.

⛳️ Requirements

• Over 8 years of experience in developing and executing demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing.

• Proven track record in crafting multi-channel demand generation strategies and leading integrated activations across paid media, content, email, events, and webinars.

• Experience in defining, managing, and utilizing marketing performance metrics to assess and enhance programs.

• Exceptional organizational and project management skills, capable of leading multiple complex programs simultaneously.

• Demonstrated ability to create and deliver programs in collaboration with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams; candidates should be ready to discuss programs they have directly managed.

• Skillful in navigating ambiguity, adjusting to shifting priorities, and maintaining positive momentum while establishing structure and clarity in complex initiatives.

• Proficient with AI, including experience with AI-native tools and integrating LLM or agentic capabilities into daily workflows (preferred).

• Experience in developing and scaling new programs with a focus on repeatability, simplicity, and efficiency (preferred).

• Background in or exposure to event or field marketing (preferred).

• Experience in payments, financial technology, or a related industry, or marketing fintech products and solutions (preferred).

• Background in a related field, such as strategy consulting or paid media (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and career advancement.

• Inclusive company culture with a focus on collaboration and innovation.