Integrated Campaigns Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the integrated campaign strategy and calendar.

• Create themed campaigns aligned with the category narrative and product roadmap.

• Implement campaigns across various channels, including email, paid, web, content, social, and partnerships.

• Develop campaigns focusing on account engagement, product experience data, and intent.

• Drive the transition away from an MQL-first approach.

• Manage channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships.

• Oversee the always-on engine, including awareness and consideration nurtures as well as persona-based journeys.

• Center campaigns around Consensus’s product experience.

• Collaborate with Product Marketing, Brand and Content, Field Marketing, ABM, and Lifecycle teams.

• Establish campaign accountability and measurement criteria prior to launch.

• Evaluate performance, explore new channels and formats, and phase out ineffective programs.

• Partner with Sales and SDR leadership to deliver actionable next steps.

• Manage relationships with agencies and vendors.

• Lead, mentor, and develop the campaigns team.

• Oversee pipeline management, qualified account creation, channel efficiency, launch and expansion contributions, and campaign speed and throughput.

⛳️ Requirements

• Minimum of 8 years in B2B demand generation or integrated campaigns.

• At least 3 years of experience leading campaign teams and managing a pipeline number.

• Demonstrated multi-channel experience across paid, email, web, content, and events.

• Proficient in marketing automation, CRM, and intent and signal tools.

• HubSpot experience is preferred.

• Experience marketing to pre-sales, revenue, or marketing leaders in GTM, sales tech, or revenue tech is highly preferred.

• Comfortable utilizing AI for research, creativity, copywriting, analysis, and operations.

• Capable of setting targets and honestly measuring campaign performance.

• Exceptional writing and creative skills.

• Ability to thrive in ambiguity and fast-paced environments.

• Strong cross-functional collaboration and partnership skills.

• A good sense of humor.

🏝️ Benefits

• Generous employer contribution towards health insurance.

• Dental and vision coverage.

• Employer contributions to HSA.

• HSA/FSA programs.

• 401(k) plan with company-matching contributions.

• Paid parental leave.

• Unlimited PTO.

• 12 company holidays.

• Birthday day off.

• Flex Fridays, where every third Friday of the month is yours to unwind.

• Flexible, remote work environment.

• Top-tier WFH setup provided upon joining.

• Professional development program.

• Two paid volunteer days each year at a charity of your choice.