Integrated Campaigns and Industry Marketing Lead

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Take ownership of and lead integrated campaign strategies for designated industry verticals across the EMEA region, in line with NVIDIA's global objectives.

• Create comprehensive campaigns aimed at developers, enterprise decision-makers, and technical audiences within key EMEA markets.

• Spearhead the integrated GTC campaign for EMEA, coordinating efforts between DMO, field, content, and creative teams.

• Plan and implement field and industry partner activations, which include partner programs and NVIDIA's presence at significant sector events.

• Formulate aligned go-to-market strategies with NVIDIA ISV partners, encompassing campaign activities, content, and collaborative field programs.

• Develop Account-Based Marketing (ABM) initiatives in collaboration with field sales, WWFO, and partner teams.

• Determine the appropriate channel mix across digital platforms, events, content syndication, email, and partner co-marketing efforts.

• Create and enhance digital assets, including landing pages, email nurture tracks, social media content, and promotional materials.

• Oversee execution across product marketing, content, DMO, creative, and agency partners.

• Monitor and assess campaign performance, optimize activities, and report outcomes to stakeholders and leadership.

• Serve as the primary EMEA campaign contact for industry marketing and foster relationships with global and product marketing teams.

⛳️ Requirements

• 8+ years of B2B marketing experience with a proven track record in integrated campaign planning and execution within the enterprise technology sector — AI, cloud, accelerated computing, or a related area.

• A Bachelor's degree or equivalent experience is preferred.

• Field marketing experience in EMEA, with practical knowledge of go-to-market execution in Germany, France, or the UK.

• Experience in multi-channel campaigns across digital demand generation, events, email nurturing, ABM, and content, with measurable outcomes and the ability to link activities to pipeline impact.

• Practical execution experience; ability to thrive in ambiguous and fast-paced environments.

• Experience in partnering and co-marketing with ISV or technology partners on joint go-to-market strategies, co-marketing programs, or shared campaign initiatives.

• Strong project management capabilities, including managing multiple campaigns, timelines, dependencies, and delivery within a matrixed global organization.

• Exceptional written and verbal communication skills in English.

• Proficiency in French or German is highly preferred.

• Familiarity and hands-on experience with ABM platforms such as Demandbase or 6sense.

• Practical experience with marketing automation tools like Marketo or Salesforce Marketing Cloud.

• Experience in enterprise B2B industry verticals such as healthcare/life sciences, financial services, manufacturing, telecommunications, or energy is a plus.

🏝️ Benefits

• Competitive salaries

• Generous benefits package