Integrated Campaign Manager, Life Sciences

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Collaborate with cross-functional teams to develop marketing briefs and enhance customer insights, turning business objectives into effective marketing campaigns.

• Deliver insight-driven creative strategies and campaign plans, including the definition of target audiences, creative ideation, omni-channel content creation, and evaluation techniques.

• Manage the creation of internal and external creative content, such as visuals, audio/visual materials, emails, and social media posts, ensuring alignment with brand guidelines, business strategies, and timelines.

• Cultivate consistent and strategically continuous brand storytelling for GenScript LSG across various campaigns.

• Enhance marketing campaign processes and management tools to ensure high-quality, timely production and execution of campaign and event materials.

• Track campaign progress and assess effectiveness; generate analysis reports and provide optimization recommendations.

• Supervise the marketing campaigns team’s engagement, skill development, and performance evaluation while motivating the team.

• Report directly to the Associate Director of Marketing Campaigns.

⛳️ Requirements

• A Bachelor’s degree or higher, preferably in a Life Sciences or Biology-related field.

• Over 5 years of professional experience.

• More than 2 years of experience specifically in marketing campaign strategy and execution.

• Preferred educational background or work experience in the biomedical or biotechnology sectors.

• Knowledge of marketing campaign planning, execution, and analysis.

• Familiarity with digital marketing channels and strategies.

• Experience in planning and executing large-scale online and offline activities is a plus.

• Strong market insight, analytical skills, and strategic thinking capabilities.

• Excellent organization, coordination, and communication skills.

• Capable of discussing plans and programs with partners and coordinating resources effectively.

• Proven ability to manage multiple objectives, projects, and tasks, delivering results within deadlines.

• Proficient in spoken English with exceptional reading and writing abilities.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan with a company match that fully vests on the first day.

• Paid parental leave after three months of employment.

• Generous paid time off, including vacation, personal, sick time, floating holidays, and company holidays.

• Flexible spending accounts and health savings accounts.

• Life and AD&D insurance coverage.

• Short- and long-term disability insurance.

• Legal assistance services.

• Insurance options for pets, critical illness, accidents, and hospital indemnity.

• Commuter benefits.

• Well-being initiatives for employees.

• Peer-to-peer recognition programs.