Influencer Strategist – Creator Partnerships

This is a fully remote position, open to applicants in New York.

📋 Description

• Identify and engage creators whose personas, content, and audiences align with the brand's strategy, target demographics, and campaign objectives.

• Convert campaign goals and paid media strategies into tailored creator recommendations for paid advertising content.

• Create and implement influencer briefs for product launches, seasonal initiatives, major events, and partnership expansions.

• Define usage terms, including paid promotion durations, whitelisting/partnership ad permissions, cross-platform repurposing rights, exclusivity agreements, and renewal conditions.

• Ensure that creator assets are approved for the media plan prior to production.

• Lead contract negotiations and manage creator licensing and budget distributions.

• Oversee invoicing processes in collaboration with production and finance teams.

• Identify emerging trends in creators and content, as well as new platforms.

• Integrate creator activations across paid, social, and creative channels effectively.

• Coordinate client feedback and approval processes, ensuring that assets are trafficked, published, and monitored correctly.

• Analyze creator campaigns and provide actionable insights to inform future creative, media, and user-generated content decisions.

• Work closely with Social, Growth, Creative, Paid Media, Client, Production, and Finance teams.

⛳️ Requirements

• 4–6+ years of experience in creator marketing strategy, preferably within an advertising agency or a creator-focused integrated marketing environment.

• Strong proficiency in creator discovery tools, such as Creator IQ.

• Familiarity with performance metrics and contract negotiation processes.

• Ability to foster relationships with creators, agents, and managers across platforms like Instagram, TikTok, YouTube, Snapchat, and LinkedIn.

• Exceptional written and verbal communication abilities.

• Capability to translate marketing objectives into detailed creator briefs.

• Knowledge of creator usage rights and licensing frameworks, including distinctions between organic and paid usage, whitelisting/Spark Ads/Partnership Ads permissions, contract lengths, exclusivity terms, and renewal negotiations.

• Experience working collaboratively with brand and growth teams, linking user-generated content to media strategies and measurable outcomes.

• Availability during East Coast business hours, specifically from 9:00 AM to 5:00 PM ET.

• Highly organized with the ability to manage multiple campaigns and stakeholders concurrently.

• Experience in an advertising or creator agency is preferred.

• Familiarity with the health and wellness industry is advantageous.

• Applicants must be legally authorized to work in the United States at the time of application and throughout their employment.

• This position is not eligible for employment visa sponsorship now or in the future.

🏝️ Benefits

• Opportunity for extension beyond the initial 5-week engagement.

• Flexible working hours, with the potential for increased hours based on project requirements.

• Option for remote work.

• Access to in-person collaboration and Sia offices or approved coworking spaces between client engagements.