Influencer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Actively seek, evaluate, and engage with beauty and haircare creators across platforms such as TikTok, Instagram, ShopMy, LTK, TikTok Shop, and other relevant channels.

• Develop and sustain a continuous pipeline of creators that resonate with L’ange Hair’s branding and OFIR Beauty’s premium image.

• Execute high-volume outreach to creators, negotiate deliverables, and manage product distribution.

• Act as the main liaison for creators, fostering long-lasting brand partnerships.

• Oversee all aspects of gifting processes, including collecting addresses, matching products/shades/tools, placing orders, tracking shipments, and conducting follow-ups.

• Educate creators on products, campaign specifics, creative briefs, and current trends.

• Monitor creator content, brand mentions, reach, gifted ROI, content production, and overall performance metrics.

• Compile weekly and monthly reports detailing performance insights, top creators, and strategic recommendations.

• Review creator content to ensure adherence to FTC disclosure regulations and platform compliance, including #ad, #gifted, and #paid tags.

• Keep abreast of trends in beauty, haircare, social media, and creator dynamics to uncover partnership potentials.

⛳️ Requirements

• A minimum of 2 years of hands-on experience managing influencer, affiliate, ambassador, or creator programs in DTC beauty, haircare, or cosmetics sectors.

• Preferably possess experience in the haircare industry.

• Demonstrate active, native-level knowledge of TikTok and Instagram, particularly regarding creator interactions on these platforms.

• Familiarity with creator and affiliate platforms such as ShopMy, LTK, TikTok Shop, or influencer management tools is essential.

• Proven ability to source creators, conduct outreach, build relationships, and coordinate product gifting on a large scale.

• Strong grasp of creator selection, brand alignment, and content quality that extends beyond follower counts.

• Experience in monitoring creator performance and translating outcomes into clear reports and insights.

• Basic understanding of FTC influencer disclosure rules and prior experience in auditing creator content for compliance.

• Highly organized, detail-oriented, persuasive, and adept at managing multiple creator relationships and operational workflows concurrently.

• Excellent communication skills, capable of nurturing genuine relationships while maintaining professional standards.

• A passion for beauty, haircare, cosmetics, and emerging trends in social media.

• Proficient in professional English.

🏝️ Benefits

• Full-time remote position in a dynamic, trend-oriented environment.

• Opportunity to support cutting-edge beauty, haircare, and cosmetics brands.

• Significant ownership of creator relationships, execution of gifting, and performance of campaigns.

• Collaborative efforts with marketing, creative, and analytics teams.

• Direct influence on brand visibility, creator loyalty, and content expansion.