Growth Manager – Influencer Program

This is a fully remote position, open to applicants in France, +2 more countries.

📋 Description

• Develop OKX Europe’s local influencer initiative from inception to excellence

• Establish and oversee a selective list of Tier 1–2 voices in the crypto, FinTech, and finance sectors across significant European markets

• Analyze and prioritize Tier 1 prospects based on market, channel, and verified follower metrics, excluding current Affiliate program participants

• Identify competitor promoters and monitor leading finance/crypto podcast rankings in each market

• Engage in direct outreach and manage the inbound portal pipeline

• Secure and negotiate agreements with key opinion leaders (KOLs)

• Create and sustain campaign brief templates for launches, promotional efforts, and continuous educational initiatives

• Maintain localized asset kits featuring visuals, approved messaging, risk disclosures, and wording

• Provide weekly, monthly, and quarterly updates to the roster

• Take responsibility for reporting on impressions, reach, engagement, and favorable share of voice within each market

• Implement a 24-hour response system for sentiment-related events

⛳️ Requirements

• Several years of experience managing an influencer or creator program, preferably in the crypto, fintech, or payments sectors

• Proven track record in constructing a ranked outreach target list from the ground up, including authentic follower verification and competitor promoter mapping

• Proficiency in negotiating and retaining creators on a non-cash-per-conversion basis

• Experience utilizing data to track acquisition, engagement, trading volume, ROI, and other performance indicators

• Ability to be evaluated based on share of voice (SOV), sentiment, and response time rather than conversion or return on ad spend (ROAS)

• Native or fluent proficiency in at least one EEA market language, along with English

• Established connections with crypto/finance YouTubers, X voices, or podcast hosts in at least one major European market is highly advantageous

• Familiarity with local EU financial promotion and influencer disclosure regulations

• Capability to ensure that content adheres to brand and compliance standards

• Exceptional project management and stakeholder coordination abilities across Growth, Compliance, Legal, Product, and Brand teams

• Collaborative spirit with Affiliate Business Development teams

• No specific educational qualifications are mandated

🏝️ Benefits

• Competitive total compensation package

• Performance bonuses and long-term incentives may be included as part of the compensation structure

• Comprehensive medical, financial, and/or various other benefits, depending on the position offered

• Learning and development programs along with an education subsidy to foster employee growth

• A variety of team-building activities and company events