Social and Influencer Community Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a continuous influencer marketing strategy that aligns with oVertone’s brand, product, and revenue objectives.

• Establish and manage a diverse influencer ecosystem encompassing UGC creators, TikTok Shop influencers, direct-to-consumer influencers, stylists/KOLs, product testers, and gifting associates.

• Formulate creator strategies based on objectives, target audiences, platforms, creator tiers, and stages of the customer journey.

• Oversee negotiations with creators, including contracts, deliverables, usage rights, timelines, and partner relationships.

• Supervise the development of creator content, creative briefs, UGC pipelines, product testing, gifting initiatives, and seeding programs.

• Take charge of the daily management and strategic expansion of oVertone’s TikTok Shop influencer program.

• Review inventory, sales, GMV, creator activity, content effectiveness, product availability, and platform metrics for TikTok Shop.

• Generate sales and inventory forecasts and manage weekly TikTok Shop product ordering and inventory requirements.

• Recruit, onboard, brief, and manage TikTok Shop creators and partners.

• Analyze TikTok Shop performance and suggest optimal creator mixes, product assortments, commission structures, promotions, and content strategies.

• Direct influencer strategy for new product launches, product seeding, early access, product education, reviews, tutorials, and storytelling during launches.

• Identify opportunities for creator collaborations, limited-edition products, creator-named shades, and co-creation initiatives.

• Manage oVertone’s reputation and presence within online creator and beauty communities.

• Cultivate relationships with customers, creators, hair color enthusiasts, and emerging communities.

• Track community sentiment, discussions, and trends to discover engagement, content, and product innovation opportunities.

• Establish reporting that connects creator investments to business results, tracking influencer, UGC, TikTok Shop, gifting, and launch performance.

• Monitor key performance indicators, including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content quantity, conversion rate, and creator retention.

• Conduct weekly and monthly performance assessments and relay insights and strategic recommendations to leadership and cross-functional teams.

• Collaborate with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other departments to integrate influencer activities into the broader marketing strategy.

• Manage relationships with internal and external agencies, platforms, and technology partners.

• Lead and mentor team members while establishing scalable processes and systems for the influencer program.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• Over 5 years of experience in influencer marketing, social media, creator partnerships, social commerce, or a similar role, ideally within the beauty, haircare, fashion, lifestyle, or consumer products sectors.

• At least 2 years of experience specifically in influencer marketing or social media management within the beauty or hair care industry.

• Proven track record of developing and executing extensive influencer marketing strategies linked to measurable business results.

• Demonstrated capability to create and implement effective influencer marketing strategies.

• In-depth knowledge of TikTok, TikTok Shop, creator economics, and the broader social commerce landscape.

• Practical experience managing creator relationships, negotiations, contracts, content production, and campaign execution.

• Strong analytical abilities with experience in utilizing performance data to shape creator and platform strategies.

• Proficient in social media analytics tools and measuring the ROI of influencer campaigns.

• Experience in budget management, performance forecasting, and assessing the return on influencer investments.

• A robust network of influencer, creator, beauty, and/or stylist contacts is advantageous.

• Excellent negotiation, communication, relationship-building, and project management skills.

• A blend of creativity, analytical thinking, commercial awareness, and strategic insight, capable of navigating between high-level strategy and daily execution.

• Ability to work across functions and juggle multiple priorities in a fast-paced, evolving environment.

• A passion for beauty, haircare, creators, culture, and the dynamic social media landscape.

🏝️ Benefits

• Competitive salary and bonus structure

• Flexible working arrangements

• Comprehensive health, dental, and vision insurance

• Employee assistance programs

• Employee discounts

• Company-provided life insurance

• Parental leave

• 401K matching

• Generous PTO

• Paid holidays

• Opportunities for professional development