Influencer Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop the influencer acquisition channel from scratch for DotWorld’s SaaS product range.

• Identify creators based on product, market, and language across platforms such as Instagram, TikTok, YouTube, and niche networks.

• Build and maintain a qualified creator pipeline while identifying fraudulent profiles.

• Execute a targeted outreach strategy and keep track of competitor activities.

• Tailor pitches and negotiate rates, deliverables, formats, timelines, exclusivity, and compensation structures.

• Negotiate usage rights, whitelisting, Spark Ads, and Partnership Ads.

• Create a reusable contractual framework that adheres to advertising disclosure regulations.

• Draft creator briefs and supervise production, timelines, and compliance prior to publication.

• Coordinate publishing schedules with media cycles and significant product launches.

• Manage and renew relationships with creators.

• Set up tracking mechanisms using dedicated links, promo codes, and UTM parameters, then analyze performance in PostHog.

• Oversee trial-event CPA by creator and campaign.

• Develop attribution proxies, including post-purchase surveys, lift analysis, and temporal correlation.

• Generate reports independently and determine whether to continue or terminate partnerships.

• Forward high-performing content to media buyers for paid promotion.

• Share successful creative strategies with the Creative Strategist.

⛳️ Requirements

• 2–4 years of experience in direct-response influencer marketing.

• Proven track record of building a creator pipeline from the ground up.

• Experience in international or multi-market environments.

• Native or fluent in French.

• Minimum B2 level proficiency in English.

• Experience in negotiating rates, deliverables, and advertising usage rights.

• Ability to effectively identify fraudulent profiles.

• Independent management of tracking and measurement.

• Capability to analyze PostHog data and support decisions with data-driven insights.

• Emphasis on cost per acquisition rather than reach or EMV.

• Advanced skills in utilizing AI for sourcing, qualification, personalization, and reporting.

• Strong ownership, resilience in the face of rejection, proactivity, and transparency.

• Comfortable working in a fast-paced, results-driven environment.

• Experience with subscription SaaS or subscription applications is preferred.

• Nice to have: familiarity with whitelisting, Spark Ads, Partnership Ads, performance-based creator affiliate programs, SEA or US markets, and advertising disclosure regulations.

🏝️ Benefits

• A complete blank slate: you will create the creator pipeline, contractual framework, and measurement system from the ground up.

• Direct reporting line to Acquisition leadership, ensuring quick decision-making processes.

• A diverse portfolio encompassing multiple products and markets.

• Measurable and defensible impact assessed through trial CPA.

• Opportunities for leverage through paid media and amplification of top-performing content.

• 100% remote work within Europe.

• Autonomy to organize and make decisions for your channel.

• Opportunities for professional development.

• A culture that fosters innovation.

• Career advancement prospects in a rapidly expanding company.

• Flexibility to work from anywhere in Europe.

• Option to work remotely from a different time zone for one month.

• Flexible vacation policy.

• Flexible working hours.

• Two company retreats annually.

• Equal opportunity and an inclusive workplace.