Influencer Marketing & Creator Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee creators and their management teams throughout the complete project lifecycle.

• Act as the main contact for launch and marketing matters, extending beyond just the book launch.

• Organize campaigns, marketing calls, integration plans, and announcement and launch schedules.

• Monitor plans and assess campaigns based on pertinent KPIs.

• Prepare for launches, which includes timelines, pre-orders, giveaways, and shop promotions.

• Arrange marketing assets such as teasers, Shorts concepts, product images, briefs, creator boxes, autographed cards, dummy copies, and bonus materials.

• Brief the design team and external creatives, manage revisions, and secure creator approvals.

• Manage the launch budget for each book and independently commission freelancers and materials.

• Collaborate with the programming team to develop new creator concepts.

• Create pitches and proposals and engage in initial meetings with creators and their management teams.

• Maintain active engagement with the creator community at trade shows and events.

• Work closely with production, editorial, and design teams.

• Document agreements and appointments in ClickUp.

• Provide a weekly status report on all ongoing launches.

⛳️ Requirements

• Minimum of two years of experience in influencer marketing, creator or talent management, or campaign and project management.

• Experience collaborating with creators and their management teams, including briefings, approvals, scheduling, and follow-ups.

• Hands-on experience with both long-form and short-form content formats.

• Understanding of relevant KPIs: views, watch time, retention, impressions, completion rate, shares, clicks, conversion, and sales per integration.

• Capability to analyze channels regarding target audience, formats, reach, integration quality, and campaign potential.

• Proven experience managing multiple campaigns or launches concurrently while adhering to fixed deadlines.

• Familiarity with disclosure requirements for creator content and regulations regarding giveaways and audiences under 14.

• Proficiency in German at C2 level.

• Strong written and spoken English skills.

• Self-organized approach to remote work.

• Willingness to travel to trade shows and events several times a year.

• Proficient in using ClickUp or a similar tool, a CRM like HubSpot, and Google Workspace or Microsoft 365.

• Ability to create polished presentations.

• A network within the creator community is advantageous but not a requirement.

• An affinity for gaming and children's content is a plus.

🏝️ Benefits

• Uncapped bonuses for every fully prepared launch, each campaign with live integrations, and every SPIEGEL bestseller; realistically between €4,000 and €5,000 per year.

• Permanent full-time position.

• 100% remote work opportunity.

• 40-hour workweek with a working-time account; additional hours never expire and are automatically compensated once 37 extra hours are accumulated.

• 25 vacation days.

• €50 tax-free monthly non-cash benefit.

• Company-provided laptop.

• Personal launch budget available from day one.

• Management decisions made within 48 hours.

• Opportunity to collaborate with prominent gaming YouTubers in Germany and their teams.

• Travel expenses covered for trade shows, events, signing sessions, and meetings at the company headquarters.