Influencer Marketing Executive

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Reformed’s partnerships and creator strategy in the US.

• Establish and maintain a network of creators generating content through both paid and organic channels.

• Cultivate long-term relationships with creators and secure usage rights and whitelisting agreements.

• Create and enhance an affiliate program.

• Identify and foster ambassador partnerships with creators, founders, nutritionists, wellness experts, and influential figures.

• Manage partnership budgets and evaluate ROI for influencer activities.

• Form strategic alliances with complementary wellness, fitness, and lifestyle brands.

• Design collaborative campaigns, gifting initiatives, and ambassador programs.

• Monitor revenue, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and customer acquisition metrics.

• Refine partnership strategies based on performance data.

• Collaborate with the Paid Media, Creative, Brand, and Growth teams.

• Work closely with the founders on strategic projects and growth opportunities.

• Influence Reformed’s representation in creator and brand partnerships.

⛳️ Requirements

• Proven experience managing US creators, influencers, or strategic partnerships within a direct-to-consumer (DTC), consumer, or wellness brand.

• Deep understanding of affiliate marketing, creator partnerships, and paid social strategies.

• Experience collaborating with premium consumer, health, wellness, nutrition, or lifestyle brands is highly advantageous.

• A commercial mindset with the capability to analyze performance and enhance ROI.

• Strong understanding of the US creator landscape.

• Exceptional relationship-building and negotiation abilities.

• Comfortable working in a founder-led, rapidly growing environment.

• Highly organized with the capacity to manage multiple partnerships concurrently.

• Proactive, entrepreneurial, and enthusiastic about the chance to develop a function from the ground up.

• Experience utilizing AI tools to enhance research, outreach, and workflow efficiency would be a plus.

🏝️ Benefits

• Performance-based bonus.

• Equity participation.

• Opportunity to establish an entire function from scratch.

• Direct access to the founders with true ownership.

• High level of autonomy with the chance to influence long-term business strategy.

• Fully remote and flexible working arrangements.

• A diverse and inclusive workplace.

• Support for accommodations during the recruitment process.