Industry Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Translate the strategy for batch industries into actionable go-to-market plans targeting key verticals and segments.

• Collaborate with Industry Principals to identify market challenges, buyer priorities, use-case narratives, key accounts, and supporting evidence.

• Craft industry-specific value propositions that link problems, solutions, value, and impact.

• Assist in developing industry plans that align with product offerings, industry solutions, and revenue objectives.

• Recognize industry-specific signals, trends, and opportunities that affect campaigns, launch readiness, and positioning strategies.

• Create and uphold messaging, narratives, and proof points for the batch industry.

• Work alongside Product Marketing and Industry Solutions Management to adapt the portfolio, frame offers, articulate value, and ensure buyer relevance.

• Direct solution narratives, campaign themes, sales stories, customer examples, and executive communication points.

• Collaborate with Regional Marketing, Partner Marketing, ABM, and Campaign Execution to coordinate campaigns and target account strategies.

• Establish campaign themes, content needs, audience priorities, and field activation requirements.

• Coordinate industry strategies across digital, field, partner, and account-based channels.

• Participate in reviews following campaigns and launches.

• Partner with Field Enablement and Readiness to develop seller-ready messaging, plays, talk tracks, and field materials.

• Assist in launch readiness by providing industry content, use cases, FAQs, and enablement contributions.

• Collaborate with Partner Enablement on partner strategies or certifications.

• Bridge strategy and execution teams to enhance feedback processes.

• Track campaign performance, engagement indicators, pipeline contributions, and content effectiveness.

• Contribute to quarterly planning, prioritization, resource distribution, and performance assessments.

• Establish operational discipline and create repeatable industry playbooks and planning frameworks.

• Enhance industry narratives, campaign coherence, vertical relevance, cross-functional alignment, planning consistency, pipeline development, launch quality, and strategic focus.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market setting.

• Background in industry marketing, product marketing, solution marketing, or integrated marketing.

• Capability to translate market strategy into effective messaging, campaigns, and commercial plans.

• Experience collaborating across product, sales, marketing, and customer-facing teams.

• Exceptional writing and communication abilities.

• Proficiency in creating clear narratives, industry stories, and market-facing messaging.

• Skill in managing cross-functional programs with various inputs, timelines, and dependencies.

• Strong judgment and organizational skills.

• Ability to link strategy with execution.

• Preferred: experience in Seeq’s target batch industries, such as Specialty Chemicals, Pharma, Building Materials, or Pulp & Paper.

• Preferred: experience with ABX, regional marketing, partner marketing, or field-based campaign execution.

• Preferred: familiarity with whole-offer/industry solutions marketing, solution marketing, or portfolio-level commercialization.

• Preferred: comfort in AI-enabled marketing environments.

• Preferred: experience supporting technical, enterprise, or operational buyer audiences.

• Must be authorized to work in the country of residence.

• Seeq does not sponsor US F1 or H-1B work visas.

🏝️ Benefits

• Competitive salary along with bonus incentives.

• Base salary of $126,000 USD.

• 12 weeks of paid family leave at Seeq.

• Unlimited paid time off (PTO).

• Reimbursement for internet and mobile phone expenses.

• Comprehensive medical benefits.

• Group term life insurance coverage.

• Pre-tax short-term and long-term disability insurance benefits.

• Optional vision and dental (including orthodontics) coverage.

• Vacation bonus program.

• Employee Assistance Program available.

• Generous allowance for home office setup.

• Remote-first work arrangement exclusively.