Inbound Marketing Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Spearhead the inbound marketing initiatives by strategically planning, creating, and distributing articles, case studies, emails, and lead magnets that align with customer journeys.

• Utilize generative AI platforms like ChatGPT and Claude to draft, adapt, and scale written content while ensuring tone consistency and technical precision.

• Conduct interviews with internal product experts and industry leaders to gather domain knowledge and transform it into valuable marketing resources.

• Oversee the workflow, deadlines, and productivity of the in-house Graphic Designer to guarantee that visual content complements the copy and adheres to brand standards.

• Track key inbound metrics such as traffic, conversion rates, and MQLs using CRM and marketing tools, and make adjustments to underperforming assets.

⛳️ Requirements

• 2–4 years of practical experience in B2B content marketing or inbound marketing.

• Experience in SaaS/Software is a significant advantage.

• Demonstrated daily proficiency with AI tools for enhancing research, copywriting, and content brainstorming.

• Strong grasp of inbound marketing principles, lead generation funnels, and basic SEO.

• Ability to coordinate visual creative projects, manage content schedules, and ensure timely production.

• Outstanding written English skills with a keen eye for editing and technical accuracy.

🏝️ Benefits

• Cost to Company ranging from R18 000 - R25 000.

• Opportunity to enhance your skills in any area that adds value to your current role.

• Clear and transparent job grading system.

• Customized developmental path tailored to your circumstances, enabling you to monitor your progress.