Inbound & Growth Marketing Specialist

This is a fully remote position, open to applicants in Italy.

📋 Description

• Take charge of enhancing inbound and growth marketing initiatives across various channels including content, email, website, SEO, and social media distribution.

• Assist with paid advertising campaigns when applicable.

• Transform recordings, transcripts, interviews, speaker insights, and member stories from events into valuable content packages.

• Collaborate with host and member company communication teams, speakers, members, and attendees for organic content amplification.

• Craft and continuously refine conversion-oriented messaging tailored for specific events and audiences.

• Develop, optimize, and maintain landing pages and registration funnels.

• Conduct structured tests on subject lines, invitation formats, and audience targeting to enhance signup rates.

• Establish and oversee tracking for traffic, content downloads, and conversion within the funnel.

• Enhance organic visibility through traditional SEO practices and AI-driven search techniques.

• Plan, execute, and refine email campaigns, the IR newsletter, and event nurture journeys.

• Leverage AI tools to expedite content creation, campaign iterations, and performance analytics.

• Collaborate with Sales and Programme teams to pinpoint audiences, companies, topics, and behaviors that yield high-quality guests and commercial prospects.

• Share effective strategies and practices across teams.

• Manage an editorial and experimentation calendar, focusing on high-impact events and content opportunities.

• Identify and suggest innovative marketing approaches, channels, and tools for testing.

⛳️ Requirements

• Demonstrated success in executing inbound or growth marketing campaigns with quantifiable lead generation or conversion outcomes.

• Strong and proven copywriting abilities in English, with a knack for distilling complex topics into clear, valuable content for senior professional audiences.

• Solid grasp of content strategy, SEO, email/lifecycle marketing, and conversion principles.

• Familiarity with AI-search/AEO/GEO is advantageous.

• Comfortable engaging with analytics and tracking tools, capable of diagnosing funnel or engagement issues based on data rather than merely reporting.

• Proficient in using CMS and marketing automation systems, such as HubSpot, and quick to adapt to new platforms.

• Regular hands-on experience with AI tools like Claude, ChatGPT, or Gemini for content creation, campaign testing, or reporting purposes.

• Ability to work autonomously, manage multiple campaigns/events simultaneously, and prioritize tasks with minimal oversight.

• Analytical mindset with meticulous attention to detail.

• Experience in membership-based B2B business, events, or familiarity with corporate innovation, HR, or marketing topics is beneficial but not mandatory.

• Strong English copywriting capabilities.

• Submit a CV along with 2–3 examples of marketing projects, campaigns, or content, detailing your role, target audience, modifications/tests, and measurable results for at least one example.

🏝️ Benefits

• Fully remote work environment.

• International and collaborative working atmosphere.

• Significant ownership over campaigns, content strategies, and experimentation, with opportunities to influence our evolving inbound and growth strategies.

• High degree of independence and the chance to explore new and innovative strategies.