Media Buyer – Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage paid media accounts, primarily on Meta, encompassing account structure, attribution, budgets, pacing, audiences, exclusions, and scaling strategies.

• Enhance media investment for the company’s direct-to-consumer (DTC) brands while maintaining or improving the Marketing Efficiency Ratio (MER).

• Initiate and expand channels beyond Meta, starting with YouTube; assess platforms such as AppLovin, X, and Pinterest.

• Oversee post-click growth through testing of landing pages, funnels, conversions, Average Order Value (AOV), and upsell flows.

• Suggest offers and pricing models.

• Strategically expand internationally within Meta by implementing targeted country structures.

• Create media plans for product launches and sales events, including Black Friday-Cyber Monday (BFCM).

• Provide same-day performance insights from creative assets to the creative and TikTok teams.

• Work closely with the internal creative team, TikTok team, video ad lead, e-commerce project manager, and art director.

• Formulate growth theses and make autonomous media investment decisions with a focus on profitability.

⛳️ Requirements

• Full Professional Proficiency in English (C1/C2).

• Over 3 years of experience purchasing media on Meta for DTC e-commerce.

• Proven experience managing accounts with expenditures exceeding USD 150,000 per month.

• Hands-on experience in building and maintaining campaign structures.

• Successfully scaled an account from X to 3X and can articulate the specific actions undertaken.

• Made daily media decisions based on contribution margin, break-even Return on Ad Spend (ROAS), MER, AOV, and Customer Acquisition Cost (CAC).

• Experience with attribution methods beyond platform reporting, utilizing Northbeam or similar tools.

• Conducted A/B tests on landing pages and funnels from hypothesis through to results analysis.

• Leveraged AI in daily media buying processes.

• Independent contractor capable of working during overlapping hours with Eastern Standard Time (New York).

🏝️ Benefits

• 13 paid time off (PTO) days.

• Support for equipment.

• Annual performance review.

• Provisioning of necessary tools.