Senior Growth Specialist, Marketing & Sales

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and implement B2B Marketing and Growth strategies, considering ICPs, personas, positioning, and go-to-market approaches.

• Create and oversee outbound, inbound, and digital marketing initiatives.

• Oversee social media, content creation, paid media, and market engagement activities.

• Ensure that the website, landing pages, sales materials, and content align with marketing campaigns and business goals.

• Organize and carry out trade shows, conferences, webinars, and events for the company or its partners.

• Manage the CRM system and track all phases of the Marketing and Sales funnel.

• Develop strategies to generate MQLs, sales opportunities, and foster pipeline expansion.

• Lead and supervise the SDR's daily operations, including list management, cadences, messaging, priorities, and targets.

• Create, review, and optimize prospecting scripts, cadences, and playbooks.

• Engage in meetings, presentations, and sales negotiations with key accounts and strategic opportunities.

• Assist senior leadership in identifying, developing, and activating partnerships.

• Experiment with Growth channels, messaging, and initiatives, evaluating outcomes and adjusting actions as needed.

• Monitor Marketing and Sales metrics, including leads, conversion rates, CAC, pipeline, sales cycles, and revenue.

⛳️ Requirements

• Proven experience in Marketing, Growth, or Revenue within the B2B sector.

• Practical experience in demand generation, qualified lead generation, and sales pipeline enhancement.

• Understanding of outbound, inbound, and digital marketing tactics.

• Proficiency with CRM, marketing automation tools, social media, and paid advertising.

• Capability to independently create, review, and publish content and sales materials.

• Familiarity with consultative B2B sales methodologies.

• Experience in mentoring, guiding, or developing SDRs.

• Strong analytical skills and the ability to track metrics for data-driven decision-making.

• Proactive, collaborative, organized, self-motivated, and results-focused individual.

• Willingness to thrive in a lean, fast-paced environment with evolving processes.

• Background in B2B SaaS companies.

• Knowledge of the fleet, mobility, telematics, road safety, insurance, or automotive technology industries.

• Experience with Account-Based Marketing (ABM) and enterprise sales.

• Proven track record in establishing B2B channels and partnerships.

• Proficiency in English and/or Spanish for effective communication with international partners and clients.

• Bachelor's degree.

🏝️ Benefits

• Independent Contractor (PJ).

• Remote work.