Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Expand Pivot Health’s direct-to-consumer operations across channels that yield profitable enrollments while supporting B2B growth initiatives.

• Report to the Director of Insurance Marketing and take ownership of the channel growth strategy.

• Establish the direction for the paid-search agency partner and ensure accountability for volume, CPA, and ROAS.

• Oversee acquisition budgets and reallocate spending towards high-performing sources.

• Direct strategies for campaigns, keywords, audiences, creatives, and landing pages.

• Anticipate spending, model unit economics, and achieve blended CAC targets in collaboration with Finance and Analytics.

• Ensure accuracy of conversion and revenue signals across paid, organic, email, and phone channels.

• Coordinate tracking efforts with Data and Engineering, including offline conversion uploads and click-ID capture.

• Manage end-to-end call attribution using Invoca.

• Reconcile performance from advertising platforms with the internal source of record.

• Convert marketing requirements into engineering tickets and verify successful delivery.

• Develop and implement SEO strategy.

• Source, negotiate, and manage affiliate, referral, and content partnerships.

• Evaluate and onboard acquisition partners, lead aggregators, and eCommerce sources.

• Collaborate with the Content Marketing Manager to enhance organic social and content-led channels.

• Conduct structured channel tests and provide recommendations on whether to scale, iterate, or discontinue.

• Define acquisition KPIs and reporting linked to enrolled members and their lifetime value.

• Establish strategic direction for conversion rate optimization.

• Identify new channel opportunities.

• Align acquisition targeting with retention and lifetime-value objectives.

• Work collaboratively with Product, Operations, and Analytics teams.

• Contribute to Pivot Health’s positioning, messaging, brand direction, Growth & Marketing strategy, and quarterly operating plans.

⛳️ Requirements

• A minimum of 5 years of growth marketing experience across multiple acquisition channels, with significant expertise in at least two of them.

• Proven history of transforming a channel from unproven to successful.

• Demonstrated success in managing acquisition budgets and achieving CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer setting.

• Highly analytical; proficient with data, attribution, funnel metrics, and constructing business cases for expenditures.

• Comfortable directing agencies and contractors.

• Experience in establishing partnerships or affiliate relationships, including sourcing and negotiation skills.

• Working knowledge of Google Ads, Microsoft Ads, Meta, and web analytics tools like GA4.

• Ability to collaborate directly with data and engineering teams on measurement challenges, including scoping, prioritizing, and validating requirements.

• Self-starter capable of operating without a fully developed infrastructure and building programs from scratch.

• Excellent communication and collaboration skills with both internal and external stakeholders.

• Experience in marketing insurance, financial services, or other regulated/consideration-driven products (preferred/strong plus).

• Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models (preferred/strong plus).

• Background in affiliate, partnership, or business development efforts within a consumer business (preferred/strong plus).

• Hands-on experience with conversion tracking, offline conversion imports, or call tracking platforms like Invoca (preferred/strong plus).

• Experience in the U65 / non-ACA insurance market (preferred/strong plus).

• Previous work experience in a start-up, scale-up, or private equity-backed company (preferred/strong plus).

🏝️ Benefits

• Medical coverage with PPO and HSA plan options.

• Company funded HSA contributions ranging from $2,000 to $4,000 annually.

• Dental and vision insurance.

• 401(k) plan with company matching and eligibility from the first day of employment.

• Paid time off along with company holidays.

• Paid parental leave and pregnancy disability leave.

• Company-paid life and AD&D insurance.

• Employee Assistance Program (EAP).

• Employee discounts on travel, entertainment, fitness, dining, and more.