Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage a high-performance Engagement Marketing Operation that oversees service utilization from the initial message to exam completion.

• Create and operate a data-driven marketing engine that utilizes data, automation, and various tools to execute and enhance multi-channel campaigns for customers on a large scale.

• Collaborate with Product and Technology teams to design and implement marketing operations infrastructure that is integrated with the existing technology stack.

• Utilize healthcare data, such as eligibility files, prior authorization feeds, and claims data, to formulate targeted marketing strategies aimed at increasing utilization rates.

• Work in partnership with Customer and Member Services teams to align priorities, objectives, and execution plans.

• Refine creative concepts by leveraging data to improve and enhance engagement strategies.

• Stay updated on industry trends and introduce new ideas and best practices to enhance marketing initiatives.

⛳️ Requirements

• A minimum of 2 years of experience in marketing, specifically focusing on engagement and utilization strategies within a B2C or B2B2C setting.

• Proven experience in designing and executing innovative marketing campaigns that boost customer engagement.

• Demonstrated success in establishing and scaling marketing operations, including managing technology stacks with Braze.

• Strong analytical capabilities with the ability to use data to inform decisions and optimize marketing campaigns.

• A creative mindset with the talent to craft compelling content and marketing strategies.

• Exceptional leadership and team-building abilities.

• A solid background in digital health or a related field is highly desirable.

🏝️ Benefits

• Equity incentive plan

• Competitive benefits plans