Immunoassay Reagents Regional Marketing Lead

This is a fully remote position, open to applicants in Connecticut, +6 more states.

📋 Description

• Drive measurable business impact and enhance Marketing Revenue growth for the Immunoassay Reagents portfolio.

• Represent and communicate the Sales requirements for the region during annual and ongoing planning processes.

• Collaborate with upstream Strategic Marketing and Content & Messaging teams to ensure alignment of regional priorities, customer needs, and revenue opportunities with campaign strategies.

• Strategically plan campaigns for AlphaLisa and HTRF customer accounts, focusing on territory opportunities and solution/portfolio areas.

• Lead marketing campaigns at both the solution/portfolio and product levels within the region.

• Implement email campaigns, paid search, targeted digital programs, account-based marketing, local events, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer initiatives.

• Oversee lead development and follow-up programs, providing support for Sales prospecting activities.

• Design and execute AI-driven marketing pilot initiatives aimed at enhancing campaign efficiency, conversion rates, qualified leads, and revenue generation.

• Collect and disseminate regional Voice of Customer feedback, integrating insights into planning, campaigns, communications, and content development.

• Optimize marketing campaigns, channel mix, and investments utilizing marketing data.

• Collaborate with Sales to prioritize leads, determine outreach timing, progress opportunities, and provide feedback on lead quality.

⛳️ Requirements

• A Bachelor’s degree in a life science discipline.

• A minimum of 5 years of experience in scientific marketing.

• 2-3 years of experience specifically in Reagents.

• Strong grasp of the United States and Canada markets, demand generation, lead management practices, and collaboration with Sales teams in a B2B setting.

• Proven experience in planning and executing integrated marketing campaigns across various channels including digital, email, paid search, events, and sales enablement.

• Capability to convert sales priorities, customer insights, and market opportunities into actionable marketing strategies and campaigns.

• Experience working alongside cross-functional teams, such as Strategic Marketing, Product Management, Content, Digital, Marketing Operations, and Sales.

• Strong analytical abilities to monitor campaign performance, optimize investments, and link marketing activities to pipeline and revenue results.

• Excellent written and verbal communication skills, with the ability to create clear messaging, campaign briefs, sales enablement materials, and presentations.

• Highly organized, proactive, and adept at managing multiple priorities, timelines, and stakeholders in a fast-paced environment.

• Prior experience in a basic research, discovery, or translational laboratory setting within the pharmaceutical or biotechnology sector.

• Awareness of current industry trends, emerging therapeutic modalities, and recent advancements in drug discovery and development.

• Preferred experience with marketing technology, CRM, marketing automation, or analytics platforms.

• An advanced degree and/or relevant laboratory experience in applicable life-science fields is preferred.

🏝️ Benefits

• Medical, Dental, and Vision Insurance Options.

• Life and Disability Insurance.

• Paid Time-Off.

• Parental Benefits.

• Compassionate Care Leave.

• 401k with Company Match.

• Employee Stock Purchase Plan.

• Opportunities for professional development and career growth through cross-functional projects and mentorship.