Home-Based Marketing Cloud Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Lead and implement multi-channel digital marketing strategies utilizing Salesforce Marketing Cloud, email, SMS, websites, paid search, analytics, and creative production.

• Design and manage customer journeys through Salesforce Marketing Cloud Journey Builder.

• Oversee Data Extensions, audience segmentation, SQL queries, and workflows within Automation Studio.

• Create and execute email campaigns using Email Studio and Content Builder.

• Manage email deliverability, list hygiene, suppression, preferences, and conduct A/B testing.

• Develop and manage SMS campaigns while ensuring compliance with TCPA and 10DLC regulations.

• Maintain the company website, including landing pages, forms, conversion tracking, and local SEO efforts.

• Ensure seamless integration of website forms and lead sources with Salesforce.

• Uphold brand guidelines while producing marketing and sales collateral.

• Create and manage Google Ads campaigns, ensuring accountability for budget and cost-per-lead.

• Track lead volume, cost-per-lead, return on ad spend, email/SMS performance, and web conversions.

• Link marketing activities to closed revenue using Salesforce reporting and attribution tools.

• Collaborate with internal teams while independently prioritizing marketing initiatives.

⛳️ Requirements

• Minimum of 3 years of practical experience with Salesforce Marketing Cloud.

• At least 3 years of ownership in email marketing.

• A minimum of 2 years of experience managing Google Ads with direct budget responsibility.

• Practical knowledge across marketing automation, email, SMS, website management, paid search, analytics, and creative production.

• Exceptional written English skills.

• Ability to craft customer-facing marketing copy that aligns with the company's voice.

• Availability for a Monday through Friday work schedule.

• Must be available to work Central Time (USA); specific working hours will align with the client's operating schedule.

• Proficient in Salesforce Marketing Cloud, Journey Builder, Email Studio, Content Builder, Automation Studio, Data Extensions, SQL, AMPscript, email deliverability, HTML/CSS, WordPress, Webflow or similar CMS, GA4, conversion tracking, Google Ads, Google Analytics, graphic design, Adobe Creative Suite and/or Figma.

• Familiarity with Salesforce Sales Cloud / Service Cloud.

• Experience with SMS marketing platforms such as Mobile Studio or equivalent.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Government-mandated benefits included.

• Company equipment provided for your convenience.

• Internet stipends available upon regularization.

• HMO Coverage offered.

• PTO credits and service incentive leaves provided.

• Major live company events held in spring and winter.

• Monthly virtual events to appreciate employees.

• Access to company-provided career skills training courses.

• A company culture dedicated to your personal and professional development.

• Competitive salary packages that lead the industry.