High-Ticket Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively pinpoint and tackle account risks and opportunities.

• Design, implement, and refine Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns and identify areas for potential enhancement.

• Create structured testing frameworks across audiences, offers, messaging, creative elements, and campaign attributes.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to form new creative and messaging hypotheses.

• Collaborate with video editors to provide clear creative guidance.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to detect the source of funnel issues.

• Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, particularly with Meta advertising responsibilities.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated capability to drive campaigns toward specified performance metrics while ensuring client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Knowledge in conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing (preferred).

• Experience with lead-generation and appointment-setting campaigns (preferred).

• Familiarity with video sales letter marketing (preferred).

• Knowledge of high-ticket or considered-purchase funnels (preferred).

• Experience working in a performance marketing agency (preferred).

• Proficiency in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.