High-Ticket Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a client account portfolio and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account frameworks, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition KPIs.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate testing strategies for various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and scripts for video sales letters tailored to financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to develop hypotheses for creative and messaging strategies.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Integrate Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

⛳️ Requirements

• 5+ years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated capability to steer campaigns towards specified performance targets while facilitating client retention.

• Strong skills in direct-response copywriting, including both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency setting.

• Preferred: Knowledge of direct-response advertising.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, demonstrating measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options available.

• Flexible Work Schedule.

• Performance-based Bonus.