High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic decisions.

• Cultivate client relationships to support retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment bookings.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Monitor daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose underperforming campaigns and identify performance enhancement opportunities.

• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative direction.

• Utilize AI tools to expedite research and copy development while ensuring strategic judgment.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on paid media experience, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts while leading strategy discussions.

• Demonstrated ability to drive campaigns toward defined performance objectives while ensuring client retention.

• Strong direct-response copywriting capabilities, including ad copy and scripts.

• Experienced in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Familiarity with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Schedule options.

• Performance Bonus opportunities.