High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance metrics into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Design, implement, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify potential performance enhancements.

• Formulate testing strategies involving audiences, offers, messaging, creative elements, and campaign variables.

• Create direct-response ad copy and video sales letter scripts targeting financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative hypotheses and messaging ideas based on performance data.

• Collaborate with video editors and give creative direction.

• Leverage AI tools to expedite research and copywriting processes.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid media, with significant responsibility for Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while promoting client retention.

• Strong skills in direct-response copywriting, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Knowledge of video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments derived from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.