High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while exploring new opportunities.

• Design, launch, and optimize Meta campaigns focusing on lead generation and appointment setting.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and create structured testing strategies.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and offer creative guidance.

• Employ AI tools to enhance research and content development while ensuring quality and strategic insight.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while being accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with significant Meta advertising responsibilities.

• Proven track record of managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards specific performance goals while promoting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Preference for candidates with performance marketing agency experience.

• Direct-response advertising experience is preferred.

• Candidates seeking the upper compensation range must provide evidence of hands-on experience in creating and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates at the upper range should showcase measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative efforts.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Option for a Flexible Schedule.

• Performance Bonus.