High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Facilitate bi-weekly calls with clients to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to aid in retention, renewals, and referrals.

• Proactively spot and address risks and opportunities within accounts.

• Create, launch, and fine-tune Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify areas for performance enhancement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging improvements.

• Collaborate with video editors to provide creative guidance.

• Utilize AI tools to expedite research and copywriting processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant responsibility in Meta advertising.

• Proven track record of managing multiple client accounts while leading strategy discussions.

• Demonstrated ability to steer campaigns towards specific performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Exceptional communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Experience in direct-response advertising.

• Candidates seeking a higher compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible scheduling.

• Performance bonuses.