High-Ticket Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled discussions.

• Convert performance data into clear recommendations and strategic action plans.

• Cultivate client relationships that enhance retention, renewals, and referrals.

• Proactively recognize and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Identify underperforming campaigns and ascertain where adjustments are most likely to yield improved outcomes.

• Formulate structured testing strategies encompassing audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and message variations for testing purposes.

• Leverage performance data to create new creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative guidance.

• Utilize AI tools to enhance research and copy development while upholding quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the source of funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts concurrently and leading client strategy discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates aiming for the upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.