Head of Vertical – Home Improvement

This is a fully remote position, open to applicants in Nevada.

📋 Description

• Take full ownership of the home improvement vertical from start to finish, encompassing buyer sales, partnerships, monetization, and media strategy.

• Achieve strong Return on Ad Spend (ROAS) for contractor partners.

• Optimize publisher yield while creating a reliable consumer experience.

• Close deals, onboard, and expand relationships with leading buyers of home improvement leads, clicks, and calls.

• Develop a varied buyer portfolio across sectors such as roofing, windows, bath, HVAC, and solar.

• Monetize the entire consumer journey, including post-monetization efforts.

• Position home improvement as the primary offering for Madrivo publishers, assessed by effective CPM (eCPM).

• Spearhead an omnichannel media buying strategy with Madrivo's internal agency.

• Manage the vertical's Profit and Loss (P&L) and enhance operations using performance analytics.

• Recruit and lead a team as the vertical expands.

• Reach $5M in top-line revenue with a 20% gross margin within the first 12 months.

• Generate an additional 5% margin through post-monetization efforts.

• Establish a clear trajectory towards independent asset value for the vertical.

⛳️ Requirements

• A minimum of 5 years of demonstrated success in home improvement lead generation.

• Experience building a vertical from the ground up for an aggregator, overseeing all demand for a vertical generating $25M+ in annual revenue.

• Strong connections with leading buyers in home improvement leads, clicks, and calls.

• Experience in media buying that resulted in positive yields and high buyer ROAS.

• A sophisticated sales executive with a proven track record as a rainmaker.

• Analytical mindset with a data-driven approach.

• Comfortable as a hands-on contributor while being prepared to build and manage a team.

• Ensure compliance with TCPA and consent standards regarding lead flows.

🏝️ Benefits

• Opportunity to develop and grow a team.

• Agency, media, publishers, and technology are already established.

• Genuine ownership of the vertical as its General Manager.

• Chance to create a lasting consumer brand and expand a team.